Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
Recently rebranded Human Mobile Devices (HMD) unveiled the first smartphone range sporting its own name, having spent more than seven years making and selling devices using the Nokia brand.
The Recycling Challenge in Almoradi is now underway! This campaign, running until May 24, aims to make recycling more accessible to residents through talks, games, and workshops. Juan Manuel Alonso, the director of Ecoembes, explained that the goal is to educate people on how to separate waste and clear up any questions they might have. […]
Walmart launched its biggest grocery brand in two decades on Tuesday, company officials announced in a media release.
Throwflame, an Ohio-based flamethrower manufacturer, has released what it says is the first-ever robot dog with a flamethrower attached for remote firestarting.
The pro golfer partnered with TaylorMade for his stand-alone line Sun Day
American Express CEO Steve Squeri told CNBC's Jim Cramer on Tuesday that Millennial and Gen Z customers made up 60% of new card acquisitions.
Tired of proverbially picking their way through online resale marketplaces, consumers are looking for more streamlined secondhand shopping experiences that more closely resemble the ease and simplicity of buying new. In an interview with PYMNTS, Gayle Tait, CEO of Trove, a white-label resale platform for brands, said consumers are looking for branded secondhand shops to […]
Web series introduces toddlers to Pokémon // The Pokémon Company launched the Fun Times on monpoké Island web series internationally on YouTube on Tuesday
Abercrombie & Fitch. Balenciaga. Starbucks. In recent years, these brands and many others have faced extreme public backlash due to insensitive comments from executives, changes to loyalty programs, controversial advertising decisions, and more.
Higher prices have weighed on customers in an array of industries that interact with consumers.
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