Where men’s sports often receive brand and broadcast support based on their potential, proponents of women’s sports note that investment in their game hinges on proof of its value. This year’s NCAA Women’s Basketball Tournament—with help from Caitlin Clark and Dawn Staley—just provided its broadcasters at the Walt Disney Company and their brand partners a small forest’s worth of receipts. When the second round of the tournament aired more than a month ago, Disney’s ESPN noted its 1.4...
Caitlin Clark has sent waves through the world of women’s sports — and the economy. The former Iowa women’s basketball guard’s skyrocketing fame generated an abundance of economic possibilities for Iowa City businesses. According to The Common Sense Institute, Clark’s success generated $82.5 million in consumer spending across the state of Iowa over the past
Caitlin Clark’s impact on the game has been well recorded over the past year as her on-court performances drew record viewers to the broadcasts
Where did Caitlin Clark get picked? Here's how our first fantasy women's basketball mock draft played out.
The objectification of Caitlin Clark by a reporter is not an isolated incident. It is emblematic of broader institutionalized media trends that diminish women athletes.
Caitlin Clark’s early play in WNBA will serve as her tryout for a spot on the U.S. Olympic women’s basketball team.
When Callie Levin was in sixth grade, she would tag along with her sister for basketball practice with coach Darryl Moore’s Court 45 training program. Levin wasn’t working with Moore yet, but she would substitute in if there was a player missing. Even while playing against girls two or three years older than her, Moore
The city of Springfield was buzzing with excitement as the highest level of international basketball 3 x 3 teams competed it out starting Monday night.
After a historic inaugural campaign, the awards continue to pile up for the Iowa women’s wrestling team. Head coach Clarissa Chun was named the USA Women’s Wrestling Coach of the Year on April 20. The announcement was made by the organization during the 2024 Olympic Team Trials in State College, Pennsylvania. This is Chun’s second
As students of the University of Iowa, we have had a front-row seat to the explosive growth of women’s basketball this year. No longer is Iowa known just for pigs and corn — Caitlin Clark and the rest of the Iowa women’s basketball team have helped put our state and women’s basketball on the map.
The Daily Iowan: How was the experience of attending the WNBA Draft with Caitlin Clark, Kate Martin, and Gabbie Marshall? Jada Gyamfi: I personally knew Kate was going to get drafted, but we were there as Caitlin’s friends, and then obviously, everybody knew she was going to go No. 1. So when that happened, it
Caitlin Clark’s early play in WNBA will serve as her tryout for a spot on the U.S. Olympic women’s basketball team.