Brave Commerce: Centering the Consumer in the CPG Industry
by Adweek
Adweek— In this episode of Brave Commerce, Luke Kigel, Kimberly-Clark's vp of digital marketing and consumer experience for North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. Kigel reflects on his transition from the consumer side back to the brand side. One key theme throughout the interview is the emphasis on understanding and meeting the needs of consumers, which ultimately is...
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