Apple may have cut Vision Pro production due to low demand

Trusted Reviews— Apple has cut production of its Vision Pro mixed reality headset due to low demand, according to a fresh report. Sales of the Apple Vision Pro haven't been what the company predicted, claims established industry analyst Ming-Chi Kuo, prompting Apple to cut its 2024 shipment prediction to between 400,000 and 450,000 units. The market consensus was that the new VR device would shift 700,000 to 800,000 units this year. As Kuo point out, this means that Apple made the decision to cut Vision...

AppleInsider—Apple Vision Pro shipments reportedly cut as US demand for headset wanes. Ming-Chi Kuo says Apple has reduced its orders for Apple Vision Pro parts and assemblies, with the cut in shipments said to indicate lower demand for Apple's headset than previously thought. Apple Vision Pro The launch of the Apple Vision Pro in the United States was a success, with shipment estimates in February being far better than Apple's original estimate. However, months later, it seems Apple is preparing for considerably lower consumer demand as it moves into international sales. ...

MacRumors—Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'. Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a result, Apple is expected to take a "conservative view" of headset demand when the Vision Pro launches...

TechSpot—Apple slashes Vision Pro production, might cancel 2025 model in response to plummeting demand. We heard over the weekend that the Vision Pro headset Apple spent eight years and billions of dollars developing was rapidly losing steam in terms of both interest and sales.Read Entire Article