For the first time, more people watched the NCAA women’s basketball final game than the men’s, Nielsen said Tuesday. The hyped game in which the Iowa Hawkeyes and record-breaking star Caitlin Clark took on, and lost to, No. 1-seeded South Carolina drew more than 18.9 million views Sunday, according to ESPN and the audience rating company. The men’s Connecticut vs. Purdue game Monday had 4 million fewer viewers, with 14.8 million, Nielsen said. It was the first time ever that the audience for the...
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NCAA Women Beat Men in Finals' Ratings for First Time! (Second column, 1st story, link) Related stories:But Women Got 99% Less TV Money