• Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

    Google has released the 2023 Google Ads safety report sharing that Google has removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and restricted ads from showing up on 2.1 billion publisher pages. That is about 6% more ads removed, 90% more suspended advertiser accounts, restricted 60% more ads, and 40% more ads removed from publisher pages when compared to last year.Here are quotes from Google on these stats:In 2023, we blocked or removed over...

  • Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold

    At the moment, Amazon appears to be picking apart Twitch, with an eye toward potentially transplanting its most lucrative assets elsewhere in the company.

  • Amazon invests $2.75 billion in Anthropic, completing total investment of $4 billion

    Amazon has completed its $4 billion investment in Anthropic for Claude AI with a final investment of $2.75 billion this week.

  • Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023

    The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.

  • Por qué Amazon está implementando las partes más lucrativas de Twitch en Amazon Ads

    Una década después de la adquisición de Twitch por $1.000 millones de dólares, Amazon está tratando de llevar la plataforma de live streaming más a su redil – o partes de ella, de todos modos. Por el momento, Amazon parece estar desmantelando Twitch, con vistas a trasplantar sus activos más lucrativos a otras partes de […]

  • amazon anthropic investment: Amazon invests $2.75 billion in ChatGPT-rival Anthropic, takes total investment t

    Amazon said on Wednesday that it had added $2.75 billion to its investment in Anthropic, a start-up that competes with companies like OpenAI and Google in the race to build cutting-edge AI systems.The investment comes six months after Amazon invested $1.25 billion in Anthropic, making the San Francisco start-up Amazon’s most important AI partner. Amazon said at the time that it had the option to bring its total investment to $4 billion. It had until the end of March to do so, according to...

  • Amazon will have to publish an ads library in EU after all

    Amazon will have to provide information about the ads running on its platform in a publicly accessible online archive after all, following a decision by the European Union’s highest court Wednesday. The ads transparency requirement is contained in the bloc’s Digital Services Act (DSA), an online governance and algorithmic accountability rulebook, which has applied to […] © 2024 TechCrunch. All rights reserved. For personal use only.

    • KEYT

    Trump needs a half billion dollars, and fast

    Analysis by Stephen Collinson, CNN (CNN) — Donald Trump’s three-day deadline to find nearly half a billion dollars or risk seeing his cherished property empire dismantled building by building is creating one of the most extraordinary twists ever seen in a US presidential election campaign. Trump’s new drama concerns his struggle to come up with

    • KIFI

    Trump needs a half billion dollars, and fast

    Analysis by Stephen Collinson, CNN (CNN) — Donald Trump’s three-day deadline to find nearly half a billion dollars or risk seeing his cherished property empire dismantled building by building is creating one of the most extraordinary twists ever seen in a US presidential election campaign. Trump’s new drama concerns his struggle to come up with

    • KTVZ

    Trump needs a half billion dollars, and fast

    Analysis by Stephen Collinson, CNN (CNN) — Donald Trump’s three-day deadline to find nearly half a billion dollars or risk seeing his cherished property empire dismantled building by building is creating one of the most extraordinary twists ever seen in a US presidential election campaign. Trump’s new drama concerns his struggle to come up with

  • Google Ad Manager eases ad implementation with Codeless Ad Units

    Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.

    • Adweek

    Why Advertisers Claim Meta Owes $7 Billion in Damages

    According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting advertisers pursue legal action against Meta for monetary damages, accusing it of inflating the social platforms' Potential Reach metric (the number of people in an ad set's target audience) by up to 400%. Advertisers claim the metric measured the number of...