Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.
CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report today, revealing that the ad industry hit new highs in 2023. According to the report conducted by PwC Advisory Services LLC, internet ad revenues reached a record high of $225 billion, increasing by 7.3% year over year. Additionally, Retail media, connected TV and audio advertising saw...
UnitedHealth Group on Tuesday reported better-than-expected revenue for the
Munich-based digital products engineering company Nagarro crossed the $1 billion revenue mark in financial year 2023 based on year-end currency rates, growing 9.4% year-on-year on a constant currency basis.Revenue increased from about $908 million in 2022. The company follows a January to December financial year.Listed independently on the Frankfurt Stock Exchange in 2020, when its revenue was $516 million at year-end exchange rates, Nagarro has more than doubled its revenue in the past three...
Boeing engineer Sam Salehpour's allegations stem from work on the company's widebody 787 and 777 jets
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
VerSe Innovation, the parent firm of online news aggregator Dailyhunt and short-video platform Josh, on Wednesday said it has acquired New York-based digital magazine store Magzter.Founded in 2011, homegrown Magzter is a cross-platform, self-service, global digital newsstand with a library of over 8,500 premium magazines and newspapers. The deal, financials of which went undisclosed, marks Dailyhunt’s foray into premium content.The deal is a cash-and-stock transaction, cofounder Umang Bedi told...
Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola is Welcome,” features handmade Coke logos made by shopkeepers and artists from around the world. The team behind the campaign—led by ad agency VML, developed by WPP Open X, and supported by EssenceMediacom and Ogilvy PR—scouted the logos from hundreds of examples. [Photo: Coca-Cola] “It’s...
The Shiba Inu ecosystem has hit another remarkable milestone, surpassing four million total addresses on its network. This achievement comes amidst fluctuations in the cryptocurrency’s price and a string of sharp declines that have pushed its value below market expectations. Shiba Inu Total Addresses Hit 4 Million The total number of addresses on Shiba Inu […]
Every weekday The Telegraph's top journalists analyse the Russian invasion of Ukraine from all angles and tell you what you need to know
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10 billion in ad revenue, according to Interpublic Group's investment arm Magna. But while this creates a host of new advertising opportunities for marketers, dozens of challenger brands like Roku and Telly and are also trying to capitalize by entering the nascent streaming space, which has led to a...
Germany’s ProSiebenSat.1 has reported a good start to 2024, with group revenues increasing by 6% to €867m (US$920m) as the advertising market shows signs of recovery. That revenue figure was an inc