The UCLA fan whose pregame exchange with LSU coach Ed Orgeron inspired a “sissy blue” retort is raising money for the players by selling T-shirts bearing the slogan.
Tupelo-based Blue Delta Jeans, a bespoke denim company, has offered every player on the Ole Miss football roster a name, image and likeness deal.
TCU coach Gary Patterson says SEC schools are trying to poach a freshman player on his roster through name, image and likeness deals
LSU gymnast Olivia “Livvy” Dunne, who has more than 5.7 million followers on TikTok and Instagram, has signed her first exclusive brand deal.
Plant-based wellness company PlantFuel Life has announced the first group of student athletes to be offered NIL deals as part of its College Athlete Partnerships Program.
Olympic gold medalist Gable Steveson has achieved his childhood dream of signing with World Wrestling Entertainment — with a twist.