Sorting through the ramifications of the NCAA’s new laissez-faire policy toward name, image and likeness opportunities will take years, if not a decade or more.
College coaches are trying to get a handle on the recruiting impact of athletes' ability to profit off their fame
NCAA'S name, image and likeness (NIL) ruling presents a new crop of influencers and content creators.
College student athletes have begun signing NIL deals, but their high school counterparts are encountering roadblocks.
Mikey Williams is just 17-years-old, but he may soon be a millionaire.
Small business owners in college towns across the country have new opportunities with athletes now allowed to profit from use of their name, image and likeness
CHAPEL HILL, N.C. (AP) — Bret Oliverio says he wants college athletes to endorse his Sup Dogs restaurant along the main Franklin Street drag steps from the University of North Carolina.
NPR's Audie Cornish speaks with Antwan Owens, Jackson State University college football player, about his NIL endorsement contract and the new frontier of college sports.
Name, Image and Likeness deals have already benefitted many college athletes, none perhaps as much as Alabama quarterback Bryce Young.