Today I will be joining Vice President and DepEd Secretary Sara Z. Duterte for our biggest Youthpreneur event yet.
Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard-hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women make up 37% of the industry employees, still down from 50% before the pandemic. However, there’s another way to create a more inclusive world involving the creatives. Enter: Design justice, a practice that rethinks design processes and focuses on people...
To better understand how working women and mothers carry more of society's caretaking burdens, hampr looked at the financial and social differences of women and men in the workplace.
As a reminder, with the release of the Google March 2024 core update, the old Google helpful content update is no longer a thing. As we reported, Google has incorporated helpfulness signals into the overall core update, but that old helpful content update is no longer around.I still see people talking about how this is a helpful content update or that the old helpful content update is simply now part of the core updates. Technically, I believe, Google has probably used elements of the old...
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers’ attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oréal, ESPN, Pepsi, and Garnier. AI funding in the U.S. grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. 2022), raising $42.5 billion across 2,500 equity rounds, per CB Insights. There is a ballooning number of gen AI startups—Dealroom counts some 1,200—which are solving problems...
Shure has taken the covers off its latest microphone with the reveal of the MV7+. Building on the award-winning MV7, Shure says the MV7+ has been engineered for "discerning streamers, podcasters, and musicians" alike. With its Voice Isolation Technology, Shure claims the microphones will focus on the user's voice, avoiding background noises that could spoil audio quality. New for this model is the onboard Digital Signal Processing (DSP) engine, which powers features such as an "improved"...
In her most popular TikTok video, Desiree Diaz carefully places ingredients in a tiny pan perched on a just as teeny hot plate. She starts with oil, then sofrito, which satisfyingly sizzles in the pan, before she adds peppers, onions, and garlic. She cooks them until it’s time to add the beans, tomato sauce, and tomato paste. The water, added at the end, makes everything come together. This is the second part of Desirée’s Tiny Kitchen’s recipe for white rice, beans, and chicken — in part...
LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These new Thought Leader ads present an opportunity for brands to turn creators into brand ambassadors, as is commonly done on consumer apps like Instagram and TikTok, CNBC reported Friday (April […]
Tim Kring's 'Heroes' is eyeing a second encore with 'Heroes: Eclipsed,' a
Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials saying they look to creators to inform their purchase decisions, according to a study by Northwestern University and commissioned by LTK. What's less clear is how brands can enter into this space authentically, and how creators can leverage their influence in a way that's economically viable...
YouTube today announced is rolling out a major update to its product tagging functionality within YouTube Shopping, making the process faster and more convenient for creators.
Unless we keep working at it, the improvements are temporary.