A few years ago, I was using my grocery store’s self-checkout lane just before Easter and spotted a display of Reese’s Peanut Butter Eggs sitting on top of the screen. The eggs were $1 each, and I added one to my purchases. Trader Joe’s sits them in front of the cash register as well, and other stores put their peanut butter eggs up front with the impulse buys too, no doubt because this marketing is so effective. Who can resist the best Easter treat of them all? ALDI offers up an array of...
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