Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest.
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
Beyond Meat (BYND -3.91%) went from new industry darling to beaten-down
The 'national security' campaign will create fear of the West and strain personal relationships, analysts say.
NU teammates Alyssa Solomon and Vange Alinsug weren’t sweating at Bella Belen’s uncharacteristically low-scoring game in the Lady Bulldogs’ three-set win over the Ateneo Blue Eagles in the second round of the UAAP Season 86 women’s volleyball tournament on Wednesday.
NBC correspondent Dana Griffin suited up for Team Abortion on Saturday’s edition of Today. Griffin claimed that the issue goes “beyond politics for women” and embraced all the activist premises when she asked the petitioner of the Arizona Supreme Court case if “women should have the right to choose what to do with their own bodies.” Griffin began by noting Vice President Kamala Harris’s and Donald Trump’s responses to the ruling. On Trump, Griffin quoted him as posting on Truth Social, “’ the...
NBC correspondent Dana Griffin suited up for Team Abortion on Saturday’s edition of Today. Griffin claimed that the issue goes “beyond politics for women” and embraced all the activist premises when she asked the petitioner of the Arizona Supreme Court case if “women should have the right to choose what to do with their own bodies.” Griffin began by noting Vice President Kamala Harris’s and Donald Trump’s responses to the ruling. On Trump, Griffin quoted him as posting on Truth Social, “’ the...
Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy. In this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Jones to discuss her background at companies like Uber, Google, Visa and her strategies as a...
Emergency medical services are in dire need of funding from local governments, according to Ken Hellendall, EMS consultant with the Pennsylvania Department of Community Resources
Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches – but experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance.
Forbes's subdomain scandal has the buy-side asking a lot of questions when it comes to programmatic reporting.
Vanyerchuck said media and marketing needs to have a better understanding of consumer attention and pivot to create creative that consumers will consider vs. industy creative.