Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest.
The cryptocurrency market contracted by nearly 2% on Wednesday, descending to a total value of $2.23 trillion. Bitcoin reached a daily low of $60,760 per unit, while ether declined to $2,944 per coin. Cryptocurrency Market Loses More Than $400 Billion in a Week Amidst Severe Volatility Since the previous week, the crypto market has experienced […]
Jakob Bak, senior vice president, co-founder, Adform Mónica Vázquez, product lead, Adform Last year was monumental for retail media as it established itself as a game-changing force with little sign of slowing down in 2024. Figures from IAB Europe predict retail media spending will surpass traditional linear TV in Europe in under two years, reaching […]
Investing.com -- Wall Street looks set to end the year on a positive note,
Metrics reveal that cryptocurrency premiums in South Korea consistently outpace the global average. As of now, bitcoin exchanges hands at $69,245 per piece globally, while on the South Korean platform Upbit, it’s being traded at $73,513 each. Additionally, March witnessed a notable increase in Upbit’s trade volume, skyrocketing by 172.25% from February’s data. Ethereum, Solana, […]
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
The global smartphone market rebounded in the opening quarter of 2024, led by sharp increases from Chinese vendors, adding strengthen to a budding recovery, data from IDC showed.
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. Emarketer estimates global retail media ad spending will hit $54 billion this year, with some counting over 200 retail media networks. To help simplify this burgeoning landscape, ADWEEK compiled a...
AVERAGE HIGH FOR APRIL 15th: 58° AVERAGE LOW FOR APRIL 15th: 33° TUESDAY'S SUNRISE: 6:26 AM TUESDAY’S SUNSET: 7:50 PM Elmira, N.Y. (WETM) - Warmth and sunshine will continue before showers return midweek. Temperatures will be mild all week. More details below: TONIGHT: We will be staying on the dry side for the overnight. Skies will be mostly clear []
Samsung regained its position as the top smartphone seller, wresting back the lead from Apple as Chinese rivals close the gap on both market leaders, industry tracker International Data Corporation (IDC) reported Monday. South Korea-based Samsung overtook Apple as worldwide smartphone shipments grew nearly 8 percent in the first quarter
TOPEKA (KSNT) - Topekans turned up in force over the weekend to attend the opening of the Downtown Farmer's Market this spring. Hundreds gathered at the market on Saturday, April 13 to browse everything from fresh produce to unique candies. This market showcases everything northeast Kansas has to offer. "I think it feels great to []
Kayla Harrison, the Olympic gold medalist in judo, has always been a woman of ambition. From the mats of the Olympics to the cage of the UFC, she’s now ready to make her mark in mixed martial arts. The Long Road to the Octagon Harrison’s journey to the UFC Octagon has been anything but ordinary. With 16 wins and only one loss in her professional MMA career, she’s already proven her mettle. But the UFC was always the ultimate goal. “The UFC is the best of the best,” Harrison says. “It’s the...