As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.
The US credit card industry is desperate to head off an effort in Congress to slash the lucrative swipe fees charged on every transaction.
The consumerization of the B2B landscape has at its heart a central insight: people are people. Increasingly, they want the whole of their lives to be as convenient as possible — both the professional bits, and the personal bits. And while businesses may sell to other business, it is ultimately the individual decision makers who […]
There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content – and agencies are trying to balance different types of content with new strategies and tools.
Meta may soon cut subscription fees by half to comply to the DMA's rules.
Meta Platforms has offered to almost halve its monthly subscription fee for Facebook and Instagram to 5.99 euros from 9.99 euros following discussions with privacy regulators, a senior Meta executive said on Tuesday.The move came amid mounting criticism from users about Meta's no-ads subscription service launched in Europe in November which critics say requires users to pay a fee to ensure their privacy.Meta launched the service to comply with the Digital Markets Act which curbs its ability to...
U.S. banks could see a modest hit to their earnings due to the $30 billion settlement to limit credit and debit card fees for merchants by payments networks Visa and Mastercard, Wall Street analysts said. Swipe or interchange fees, paid by merchants, typically includes small fixed fees plus a percentage of total sale amounts, and averages about 1.5% to 3.5% per transaction, according to Bankrate.com. "On a preliminary basis, we estimate the impact at around 1%-2% of EPS before any mitigation...
Promises of $30 billion of savings from cuts to charges on credit card transactions are unlikely to derail legislative efforts to curb costs.
The 37-year-old holds the record for the most goals by a French international. He currently has 12 goals and eight assists across 26 games in Serie A. DailyMail.com
Trump 47 joint fundraising committee would have donations to go to campaign, then Save America PAC before the RNC and state parties. Save America PAC has spent tens of millions on Trump legal bills. Trump facing mounting legal costs as he fights multiple criminal and civil cases
Like the biblical exodus, the Holy Week period has always ushered in so much travel of people going out of town, or trips abroad for the rich ones.
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