Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest.
According to Chris Vermeulen, the Chief Investment Officer (CIO) of Technical Traders. This could lead to a bear market and a challenging "reset" that may negatively impact returns for years. read more
For the first time ever, a Romanian brand (supported by the Romanian Marketing Institute) features in a British marketing textbook in the latest edition of the best-seller “Marketing Communications – integrating online and offline, customer engagement and digital technologies” written by PR Smith and Zee Zook. The Romanian natural water brand AQUA Carpatica is included […]
Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials saying they look to creators to inform their purchase decisions, according to a study by Northwestern University and commissioned by LTK. What's less clear is how brands can enter into this space authentically, and how creators can leverage their influence in a way that's economically viable...
Get your castanets out & go 'Un-ta, un-ta un-ta'
As the total solar eclipse draws near, brands are reaching for the stars, seizing on the hold that the event has on the public’s imagination. Take, for instance, Krispy Kreme. Through Monday (April 8), the day of the eclipse itself, the sweet treats brand is offering a themed doughnut made with Oreo. (Get it? The dark […]
This is not Warby Parker’s first time marketing around a solar eclipse.
It’s giving quiet luxury. READ MORE
When the WNBA draft tips off tonight at the Brooklyn Academy of Music, most fans will be focused on the order of the names being called. Will Caitlin Clark go no. 1 overall? Who will draft Angel Reese? The list of college prospects in this year’s draft is incredibly compelling. Not just for the WNBA clubs drafting them, but brands and marketers looking to tap into the unprecedented popularity and momentum behind women’s basketball right now. Brands like State Farm and Gatorade were among the...
It's only getting harder to stand out in the digital marketplace. So cash-back reward company Ibotta is turning to in-person activations to better capture shopper attention.
Xavier Niel outlined an ambition to create a national telecoms champion in Ukraine, as his investment company NJJ Holding received the regulatory nod to acquire the fixed company he plans to merge with mobile player Lifecell.
Don't let the door hit you on the way out.