• Apple really wants you to upgrade from your iPhone 11 or iPhone 12 to an iPhone 15

    Do you happen to have an iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro, or iPhone 12 Pro Max? If so, then you should know Apple really thinks you ought to upgrade to one of the new iPhone 15 models. In fact, the company is so determined to convince you to upgrade, that it's created an entire page on its website just for this purpose. Although its "Why upgrade" name seems generic enough that it would apply to any old device, Apple is specifically...

  • Apple may have already struck a deal with Baidu for iPhone AI in China

    Just days after the first reports claimed Apple was looking for a local AI provider in China, local media is claiming that the deal has already been made. Baidu logo According to a March 22 report, Apple was feeling out potential partners in China to supply generative AI technologies, to avoid potential regulatory issues. Now, it appears that Apple has stopped its search and has settled on Baidu. A report from the local China Star Market seen by SCMP writes that Apple has selected...

  • Apple Moves Vision Pro Engineers to Folding iPhone Project, Prompts Delay to 2027

    Apple Vision Pro is still a hot item, and it was released just last month. A new report tells us the engineers behind this VR wearable have been transferred to work on a folding iPhone or iPad.

    • Neowin

    Apple iPhone 16 Pro may get two new titanium color options

    iPhone 16 Pro models might get new color options this year, according to a new rumor coming out of China. Apple is expected to ditch the Blue Titanium and Natural Titanium color options.

  • Apple may hire Google to power new iPhone AI features using Gemini—report

    With Apple's own AI tech lagging behind, the firm looks for a fallback solution.

  • Apple may use Google Gemini or ChatGPT to power the iPhone’s AI features: report

    Apple has held talks with both OpenAI and Google to use their chatbot technology to power some of iOS 18’s upcoming artificial intelligence features, according to a report from Bloomberg. If a deal goes through, Apple could use ChatGPT or Gemini for cloud-based AI features as part of the next operating system for the iPhone. The reported discussions between Apple, Google, and OpenAI are notable for a few reasons. First, it suggests that Apple is further behind than some thought in its AI...

    • CNET

    Apple's New iPads May Arrive in May

    The first new iPads in over a year might finally be around the corner.

    • ZDNet

    The best Apple deals of 2024: iPhones, Apple Watches, iPads, and more

    The problem with Apple products, such as MacBooks, iPads, and the Apple Watch range, is that they usually carry a hefty price tag and are rarely on sale. But there are deals and discounts, even outside of sales events including Prime Day and Black Friday, if you know where to look. Apple frequently refreshes its product ranges -- one of the latest being the iPhone 15 lineup -- and this can open the path to discounts in the form of new, promotional deals for the latest gadgets alongside price...

  • Apple execs talk future of the iPhone in ride-along Apple Park tour

    Apple executives including Greg Joswiak and Kainann Drance have talked about working on the iPhone, and Apple's intentions for the future. Greg Joswiak (left) and Brian Tong at Apple Park YouTuber Brian Tong has previously covered topics such as the Apple Vision Pro, and also specifically AirPods Pro for the headset, but now all iOS topics are up for grabs in a 40-minute "State of the iPhone"video. Described as a "ride along with Joz and friends at Apple Park," the video has Tong...

  • Apple Leadership Talks iPhone While Riding Golf Cart Around Apple Park

    Apple's marketing chief Greg Joswiak, vice president of iPhone marketing Kaiann Drance, and a few other senior employees at the company recently participated in a ride-along interview with YouTube video creator Brian Tong. Greg Joswiak talks with Brian Tong in a golf cart ride at Apple Park The interview took place in a golf cart driving around Apple Park, with various employees hopping in and out to talk with Tong along the way. The video provides an update on the "state of the iPhone,"...

    • CNET

    Why I Need Apple to Make a Foldable iPhone

    Commentary: A folding iPhone could help Apple dominate the flexible phone category. I need this to happen.

  • Apple tipped to launch new iPads in May

    May is tipped as the launch month for new iPad Pros and iPad Air models.