Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.
Google is now rolling out the ability to share ad campaigns within Google Ads for Performance Max campaigns without the need for the person you are sharing it with to have a Google Ads account. This is a new Share Ad Preview button available in Google Ads account for this.This was spotted by Hana Kobzová who posted about this on X saying, "Create and share a preview link of your ad's asset combinations. No Google Ads access needed to see the preview." Here is her screenshot:She credits Scott...
Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4.Google said, "key events in Google Analytics that will replace what currently exists as conversions for behavioral analytics." "With this update, a conversion will be the same whether you’re...
Google is investigating the exporting issues with Google Ads Report Editor.
Google has added a bunch of new features to the Gemini AI assistant. The generative AI chatbot can start navigation in Google Maps automatically when you issue a command asking for directions.
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.
To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports.
Google has released the 2023 Google Ads safety report sharing that Google has removed 5.5 billion ads, suspended 12.7 million advertiser accounts, restricted over 6.9 billion ads, and restricted ads from showing up on 2.1 billion publisher pages. That is about 6% more ads removed, 90% more suspended advertiser accounts, restricted 60% more ads, and 40% more ads removed from publisher pages when compared to last year.Here are quotes from Google on these stats:In 2023, we blocked or removed over...
The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.
A Google spokesperson confirmed that the update was a 'definitional change' and would not affect performance metrics.
Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.
The Biden-Harris foreign policy would be comical if it weren't for all the dead bodies stacking up in Europe and the Middle East.