Ginny Marvin, Google's Ads Liaison, said again "Ad Strength is not used in the auction." She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is ‘so important’ as it addresses industry concerns.Ginny Marvin explained, "To be clear, Ad Strength is not used in the auction." She added, "It is a diagnostic tool that was developed to help advertisers understand how the diversity and relevancy of their creative assets can maximize the number of ad...
This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.As a reminder, Google launched ad customizers a decade ago, in 2014. The reminder email was posted by Navah Hopkins who posted a screenshot of it on LinkedIn, the email says:Reminder: Ad customizers for text ads, expanded text ads...
Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for "similar products."This was spotted by Khushal Bherwani who posted this screenshot on X:Google Ads tested a show similar button in shopping ads. We've seen shop similar features and similar products, as well as related products. Google loves query...
Google is rolling out dark mode to all Google Drive web app users. If you aren't prompted about the new feature, however, you'll need to dig into settings to change your theme.
Google AdSense announced a new auto ads format named "Ad intents." Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results.Google wrote, "Today, we're launching a new format for Auto ads called "ad intents". Ad intents is an intent-driven format that places links and anchors into existing text and pages on your site related to your...
TUNE this week announced an upgrade to its integration with Google Ads. This enhancement aims to provide users with a smoother experience and ensure compliance with Google's transparency requirements.
We recently covered Google labeling the Google Ads with Related to your search labels and now we are seeing Google label ads with "People also consider" labels. Why is Google doing this? I really don't understand to be honest.Anthony Higman shared a screenshot of this new "people also consider" label on the Google Ads result on X - here is that screenshot:Here is the screenshot of the related to your search label from earlier:Why is Google placing these labels on some ads?Anthony wrote:Yo...
Google Ads has a new warning notification within the Google Ads reports that reads, "The search location doesn't match this campaign's location targeting settings." This is a way for Google Ads to target ads to geographic locations.The new warning was spotted by Nate Louis who posted this on X, he wrote, "NEW warning on a keyword in Google Ads "The search location doesn't match this campaign's location targeting settings." Ironically, this is inaccurate The location is targeting Pittsburgh and...
The United Kingdom's Information Commissioner’s Office (ICO) expressed dissatisfaction with Google LLC's efforts to change its advertisement privacy settings, The Wall Street Journal reported citing i