Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.
The groundbreaking partnership implies that Google's robots could begin creating ads for world-leading brands such as Coca-Cola.
Ginny Marvin, Google's Ads Liaison, said again "Ad Strength is not used in the auction." She wrote this on X in response to an article on Search Engine Land named Google explains why Ad Strength is ‘so important’ as it addresses industry concerns.Ginny Marvin explained, "To be clear, Ad Strength is not used in the auction." She added, "It is a diagnostic tool that was developed to help advertisers understand how the diversity and relevancy of their creative assets can maximize the number of ad...
Google has announced that it's axing another of its services with the wrapping up of Google One VPN. The tech giant has started emailing subscribers to its Google One cloud storage provision to notify them of an impending change to their service. Over the coming months, you will no longer be able to use the company's VPN provision. Google told 9to5Google that it was "discontinuing the VPN feature as [they] found people simply weren't using it." Ending the service will apparently allow the...
This week, we covered that the Google March 2024 core update is still rolling out 38 days later, but we saw more volatility this week. Just a reminder that the Google helpful content update no longer exists. Gary Illyes from
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
Publishers have a new option for Auto ads to appear on their website, in the form of links and anchors.
Google pushes its AI editing tools onto Google Photos users for free. Google will officially offer many of its AI editing tools to Google Photos users for free starting on May 15, with a gradual release.
Did you know that Google offered a VPN service? Thing is, though, people use VPNs for privacy and it's Google. It was not a great product, either, according to reviews. The VPN is being shut down. The Google One VPN service we complained about last week is headed to the chopping block. — Read the rest
Google announced it will be shutting down its VPN service included with a Google One subscription sometime this year. Users with a Pixel 7 and newer will be able to continue using a VPN for the near future.
Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for "similar products."This was spotted by Khushal Bherwani who posted this screenshot on X:Google Ads tested a show similar button in shopping ads. We've seen shop similar features and similar products, as well as related products. Google loves query...
Google AdSense announced a new auto ads format named "Ad intents." Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results.Google wrote, "Today, we're launching a new format for Auto ads called "ad intents". Ad intents is an intent-driven format that places links and anchors into existing text and pages on your site related to your...