This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.
Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest.
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
/PRNewswire/ -- Higher credit costs are expected to serve as a modest headwind to U.S. bank earnings this year, according to S&P Global Market Intelligence's
The Amazon Fire TV Soundbar has Bluetooth connectivity with Dolby Audio, and it's on sale for less than $100 right now, which is the lowest price it has been.
As of April 5, shop the Insignia 32-inch HD Fire TV for $89.99 off at Amazon — a 31% discount.
The future of the WNBA is here as the highly-anticipated 2024 WNBA Draft has arrived and ESPN+ will stream every single selection of all three rounds. After an exciting 2024 March Madness, women’s basketball has soared in popularity, thanks in part to head coach Dawn Staley’s South Carolina Gamecocks who went undefeated en route to
Ripple CEO Brad Garlinghouse says he is “very optimistic” about the crypto market, predicting it could double its market cap this year. The executive explained that the macro trends, such as the spot bitcoin exchange-traded funds (ETFs), are driving “real institutional money” into the crypto space for the first time. Ripple’s CEO: Macro Factors Fuel […]
Amazon.com Inc.'s stock is on track to log a record close, days after the company saw its market value hit its first new high in almost three years. The stock was up 1.1% i
Follow all the action in markets, following a week in which the Dow Jones Industrial Average suffered its worst weekly loss since the week ending March 10, 2023.
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
In the past 24 hours, the cryptocurrency market experienced a modest increase of 2.16% against the U.S. dollar, with bitcoin’s value lingering slightly above the $69,000 threshold. The Crypto Fear and Greed Index (CFGI) indicates that the market’s mood remains in an “extreme greed” phase. Market Sentiment Swings Between ‘Greed’ and ‘Extreme Greed’ Despite Bitcoin’s […]