• Adweek

    Advertising on Disney Streaming Gets Simpler With Google, The Trade Desk Deals

    Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it's creating a simpler, more effective way for advertisers to access its streaming inventory, partnering with buying platforms Google’s Display & Video 360 and The Trade Desk to expand its programmatic tool, Disney Real-Time Ad Exchange (DRAX). With the expansion, DRAX Direct, Disney looks to deliver a new level...

  • Facebook secretly spied on Snapchat usage to confuse advertisers, court docs say

    Zuckerberg told execs to “figure out” how to spy on encrypted Snapchat traffic.

  • Tesla Has Started Advertising On Facebook And Instagram

    Tesla chief executive Elon Musk has long been vehemently opposed to the idea of traditional advertising. His anti-advertising stance has saved the company billions of dollars and for much of the last decade, it has been viewed as a masterstroke by many. Rather than paying for advertising, Tesla relies on the cult following of Musk, his supporters, and Tesla owners to promote their vehicles to their social circles. However, there are indications of a shift in this approach. The company returned...

  • Prince Harry Named in Diddy Court Filing

    Prince Harry's name has appeared in court filings made in connection with music producer Rodney Jones' $30 million lawsuit against Sean "Diddy" Combs.Jones filed his lawsuit on February 26, making a number of accusations against Combs, including sexual misconduct and grooming. Jones has also accused Combs of participating in sex-trafficking activity.Attorneys for Combs have strongly denied the allegations, previously telling Newsweek: "We have overwhelming, indisputable proof that his claims are...

  • Google Marketing Live 2024 opens registration

    Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.

  • The Friday File: Apple chats AI with Google

    Mobile World Live brings you our top three picks as Apple and Google reportedly plotted to power the next iOS with Gemini AI, the GSMA recommended a policy reform to improve Europe’s digital economy and Vodafone agreed to sell its Italian unit for €8 billion.

  • Google Marketing Live 2024 registration opens

    Google's premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.

  • Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself

    As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.

  • The buzziest summer travel destinations for 2024, according to Google

    Looking for inspiration for your next big summer vacation? Or, perhaps you’re in search of some suggestions for an exciting city break? Whether you’re looking for far-flung travel suggestions in Europe or Asia or something closer to home on U.S. soil, we have you covered. We might only be just into spring, but now is …

  • Full List of Celebrities Named in Diddy Court Filing

    A number of celebrities appeared in court filings made in connection with music producer Rodney Jones' $30 million lawsuit against Sean "Diddy" Combs.Jones filed his lawsuit on February 26, making a number of accusations against Combs, including sexual misconduct and grooming. Jones has also accused Combs of participating in sex-trafficking activity. Attorneys for Combs have strongly denied the allegations, previously telling Newsweek, "We have overwhelming, indisputable proof that his claims...

  • Transparency: New reports on Google and Amazon's advertising platforms

    The introduction of these transparency reports by Google and Amazon can be seen as a direct response to the upcoming Digital Markets Act (DMA).