Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it's creating a simpler, more effective way for advertisers to access its streaming inventory, partnering with buying platforms Google’s Display & Video 360 and The Trade Desk to expand its programmatic tool, Disney Real-Time Ad Exchange (DRAX). With the expansion, DRAX Direct, Disney looks to deliver a new level...
Zuckerberg told execs to “figure out” how to spy on encrypted Snapchat traffic.
Tesla chief executive Elon Musk has long been vehemently opposed to the idea of traditional advertising. His anti-advertising stance has saved the company billions of dollars and for much of the last decade, it has been viewed as a masterstroke by many. Rather than paying for advertising, Tesla relies on the cult following of Musk, his supporters, and Tesla owners to promote their vehicles to their social circles. However, there are indications of a shift in this approach. The company returned...
Prince Harry's name has appeared in court filings made in connection with music producer Rodney Jones' $30 million lawsuit against Sean "Diddy" Combs.Jones filed his lawsuit on February 26, making a number of accusations against Combs, including sexual misconduct and grooming. Jones has also accused Combs of participating in sex-trafficking activity.Attorneys for Combs have strongly denied the allegations, previously telling Newsweek: "We have overwhelming, indisputable proof that his claims are...
Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.
Mobile World Live brings you our top three picks as Apple and Google reportedly plotted to power the next iOS with Gemini AI, the GSMA recommended a policy reform to improve Europe’s digital economy and Vodafone agreed to sell its Italian unit for €8 billion.
Google's premier event for PPC marketers is scheduled for May 21, featuring keynote discussions focused on driving business growth.
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.
Looking for inspiration for your next big summer vacation? Or, perhaps you’re in search of some suggestions for an exciting city break? Whether you’re looking for far-flung travel suggestions in Europe or Asia or something closer to home on U.S. soil, we have you covered. We might only be just into spring, but now is …
Verdict: Misleading
A number of celebrities appeared in court filings made in connection with music producer Rodney Jones' $30 million lawsuit against Sean "Diddy" Combs.Jones filed his lawsuit on February 26, making a number of accusations against Combs, including sexual misconduct and grooming. Jones has also accused Combs of participating in sex-trafficking activity. Attorneys for Combs have strongly denied the allegations, previously telling Newsweek, "We have overwhelming, indisputable proof that his claims...
The introduction of these transparency reports by Google and Amazon can be seen as a direct response to the upcoming Digital Markets Act (DMA).