Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Love him or hate him, Elon Musk attracts as much attention as any CEO in memory. The latest example: this week’s Tesla earnings call, an obligatory event that at times seemed to be anticipated as a borderline cultural happening. Of course, a public company with a whopping market cap like Tesla’s will draw plenty of investor interest in its latest numbers. Of course, there were the usual...
The Musk-led firm’s revenue fell in the first quarter as it handed over fewer electric vehicles to customers due to slowing demand and intense competition worldwide.
Musk responded to a parody video by YouTuber Ross Smith featuring two women
Tesla has officially recalled its Cybertruck after finding a flaw with the pedal. Approximately 3,878 vehicles are under the recall announced Friday. READ MORE: Elon Musk quietly confirmed that
Tesla customers claim they already paid for their Cybertrucks, with no delivery. Some were told that the problem involves the parts for the truck's accelerator. 'We do not have a clear direction just yet' a Tesla rep told an impatient customer. READ MORE:
Elon Musk has reportedly indicated that Tesla will slash more than 10% of its workers."Over the years, we have grown rapidly with multiple factories scaling around the globe. With this rapid growth there has been duplication of roles and job functions in certain areas. As we prepare the company for our next phase of growth, it is extremely important to look at every aspect of the company for cost reductions and increasing productivity," Musk noted in a message to employees, according to CNBC....
The board is asking shareholders to approve Musk’s compensation package after it was struck down by a Delaware judge.
Elon Musk, CEO of Tesla, is being called upon to clarify the circumstances surrounding the recent layoffs at the company. The move comes in the wake of a challenging period for the electric vehicle giant, with investors seeking reassurances. read more
Elon Musk may be living on borrowed time as CEO of Tesla, as the Cybertruck stalls and the stock falls. Why price cuts won't help.
Tesla CEO Elon Musk faces heightened pressure with Tuesday's earnings report to reassure investors that recent stumbles are simply unexpected speed bumps -- and not indications of a road to decline.The electric car maker, which enjoyed scorching growth for most of 2022 and 2023, has experienced setbacks that analysts say have raised the stakes for the first-quarter report.Tuesday's earnings and conference call are a moment of truth for Tesla and Musk, constituting one of the most important...
Tesla's sales are down. It's slashing car prices and laying off staff. Yet CEO Elon Musk remains bullish on a future that's self-driving and battery-powered.
Tesla chief Elon Musk has postponed a planned trip to India where he was to meet Prime Minister Narendra Modi and announce plans to enter the South Asian market, four people familiar with the matter say. Tesla and Modi’s office did not immediately respond to requests for comment. After Reuters reported his India trip plans […]