Digiday— To get a sense of how much advertisers are pulling back from Facebook, Digiday reached out to ad-tracking firm Pathmatics. The company provided estimates for how much advertisers spent on the platform during July 2019 as well as from July 2019 to 2020. The post As Facebook boycott continues, here’s a look at what major marketers were spending on Facebook and Instagram appeared first on Digiday.
Global News—As Facebook ad boycott intensifies, political parties continue to spend big. With the growing list of international brands, including Coca-Cola and Lululemon, choosing to boycott Facebook ads, should political institutions do the same?
Mail Online—Facebook loses $60billion in market value in two days as advertising boycott continues. Starbucks and PepsiCo are among a long list of companies to pull ads from Facebook, resulting in a drop in stock prices that erased $60billion from the social media platform's market value Monday.
Business Insider—Prominent DTC brands including Casper, Glossier, Harry's, and Smile Direct Club are continuing to pump money into Facebook and Instagram despite the ad boycott. Many direct-to-consumer upstarts have steered clear of joining the boycott called for by civil rights and other groups to protest hate speech on Facebook amid nationwide protests over racial injustice. As of July 2, prominent DTC brands including Bark & Co., Casper, Daily Harvest, Freshly, Glossier, Harry's, and Stitch Fix were all still actively running ads across Facebook and Instagram in the US. The economic downturn has made it hard for DTC companies to abandon Facebook since it's one of...