• Humorous Apple Ad Highlights iPhone 15 Storage

    Apple's latest ad for the iPhone 15 models focuses on the device's storage, highlighting the 128GB of available storage space for the entry-level device. The ad features a man looking through his photos, and each photo on the device sings "Don't Let Go" by Terrace Martin, Mr. Talkbox, and PJ Morton. He ultimately decides not to delete his images. The spot ends with the tagline "Lots of storage for lots of photos." While the standard ‌iPhone 15‌ models and the iPhone 15 Pro models start...

  • Apple really wants you to upgrade from your iPhone 11 or iPhone 12 to an iPhone 15

    Do you happen to have an iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro, or iPhone 12 Pro Max? If so, then you should know Apple really thinks you ought to upgrade to one of the new iPhone 15 models. In fact, the company is so determined to convince you to upgrade, that it's created an entire page on its website just for this purpose. Although its "Why upgrade" name seems generic enough that it would apply to any old device, Apple is specifically...

    • ZDNet

    Apple's latest acquisition hints at AI-powered iPhone plans

    Apple's latest acquisition of yet another AI startup provides insight into the tech giant's plans for artificial intelligence in 2024. The startup, DarwinAI, is a Canadian visual quality inspection business that has developed ways to make AI systems smaller and more efficient.  Apple CEO Tim Cook has vowed to share more details about the company's AI advancements in 2024, and this latest acquisition of a company that makes AI systems run efficiently on smaller devices could reinforce the idea...

  • US government sues Apple in landmark iPhone monopoly lawsuit – video

    The US government filed a sprawling antitrust case against Apple, alleging that the tech giant has illegally prevented competition by restricting access to its software and hardware. 'Apple has maintained its power not because of its superiority, but because of its unlawful exclusionary behavior,' said US attorney general Merrick GarlandUS accuses Apple of ‘broad, sustained, and illegal’ smartphone monopoly Continue reading

  • Apple calls 128GB 'lots of storage' in new iPhone 15 ad

    The entry 128GB storage tier for iPhone 15 hasn't stopped Apple from claiming its latest models have "lots of storage for lots of photos." 128GB doesn't cut it when many popular apps bloat to 10GB or more There was a time when 128GB could fit the entire catalog of video games in existence, but as time passed, storage needs increased. However, as we approach four years with the 128GB base storage, it is clear that it isn't quite enough despite what Apple's latest ad might say. The...

  • Apple's newest iPhone 15 ad says you'll never have to delete your photos

    Apple’s new iPhone 15 ad focuses on storage, of all things. “Lots of storage for lots of photos,” Apple says. “iPhone 15 with storage stating at 128GB.” The gist of the video? You’ll never have to delete your photos or videos thanks to the iPhone 15’s ample storage. more

  • Apple Promotes Face ID in New iPhone 15 Ad Called 'Nice Try!'

    Apple today shared a new iPhone 15 ad called "Nice Try!" on its YouTube channel in Singapore, promoting how Face ID protects your privacy. In the 30-second video ad, an iMessage notification appears on a girl's iPhone 15 placed on a dining table, while she is in another room. Nosy family members attempt to unlock the device to read the message, but Face ID prevents them from doing so. To prevent messages from being previewed on the Lock Screen without Face ID, open the Settings app, tap...

    • ZDNet

    The best Apple deals of 2024: iPhones, Apple Watches, iPads, and more

    The problem with Apple products, such as MacBooks, iPads, and the Apple Watch range, is that they usually carry a hefty price tag and are rarely on sale. But there are deals and discounts, even outside of sales events including Prime Day and Black Friday, if you know where to look. Apple frequently refreshes its product ranges -- one of the latest being the iPhone 15 lineup -- and this can open the path to discounts in the form of new, promotional deals for the latest gadgets alongside price...

  • Apple execs talk future of the iPhone in ride-along Apple Park tour

    Apple executives including Greg Joswiak and Kainann Drance have talked about working on the iPhone, and Apple's intentions for the future. Greg Joswiak (left) and Brian Tong at Apple Park YouTuber Brian Tong has previously covered topics such as the Apple Vision Pro, and also specifically AirPods Pro for the headset, but now all iOS topics are up for grabs in a 40-minute "State of the iPhone"video. Described as a "ride along with Joz and friends at Apple Park," the video has Tong...

  • Apple Leadership Talks iPhone While Riding Golf Cart Around Apple Park

    Apple's marketing chief Greg Joswiak, vice president of iPhone marketing Kaiann Drance, and a few other senior employees at the company recently participated in a ride-along interview with YouTube video creator Brian Tong. Greg Joswiak talks with Brian Tong in a golf cart ride at Apple Park The interview took place in a golf cart driving around Apple Park, with various employees hopping in and out to talk with Tong along the way. The video provides an update on the "state of the iPhone,"...

    • ZDNet

    iPhone 15 Pro vs. iPhone 14 Pro: How much of an upgrade is the latest model?

    The iPhone 15 Pro comes with some notable differences over its predecessor, the iPhone 14 Pro. But there are still reasons to buy the earlier version.

  • Apple launches first ever Immersive Video sports film for Apple Vision Pro

    Today, Apple is releasing its first ever sports film shot in Immersive Video format, which gives Apple Vision Pro users an engrossing 180-degree 3D video experience with Spatial Audio. The short film features highlights from the 2023 Major League Soccer Cup playoffs. Apple Vision Pro owners can watch the film for free in the TV app, beginning at 6 PM Pacific Time today. more