• Apple really wants you to upgrade from your iPhone 11 or iPhone 12 to an iPhone 15

    Do you happen to have an iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro, or iPhone 12 Pro Max? If so, then you should know Apple really thinks you ought to upgrade to one of the new iPhone 15 models. In fact, the company is so determined to convince you to upgrade, that it's created an entire page on its website just for this purpose. Although its "Why upgrade" name seems generic enough that it would apply to any old device, Apple is specifically...

  • iPhone 16 Pro: what to expect from Apple's fall 2024 flagship phone

    Apple will announce the iPhone 16 Pro lineup during the fall 2024 Apple Event, and there are some changes coming. Here's what the rumor mill has to say and what we think it looks like. iPhone 16 Pro rumor roundup Rumors surrounding the iPhone 16 lineup suggest Apple will continue to evolve its differentiation between pro and non-pro models. Photography features make up a significant portion of the rumors, but some hints about potential design changes have also leaked. It's March, so...

    • Neowin

    Apple iPhone 16 Pro may get two new titanium color options

    iPhone 16 Pro models might get new color options this year, according to a new rumor coming out of China. Apple is expected to ditch the Blue Titanium and Natural Titanium color options.

    • ZDNet

    The best Apple deals of 2024: iPhones, Apple Watches, iPads, and more

    The problem with Apple products, such as MacBooks, iPads, and the Apple Watch range, is that they usually carry a hefty price tag and are rarely on sale. But there are deals and discounts, even outside of sales events including Prime Day and Black Friday, if you know where to look. Apple frequently refreshes its product ranges -- one of the latest being the iPhone 15 lineup -- and this can open the path to discounts in the form of new, promotional deals for the latest gadgets alongside price...

  • iPhone 14 vs. iPhone 16: 30+ Upgrades to Expect

    After over a year of reports, there are now more than a dozen specific rumors about the features and improvements set to be offered by the two non-Pro iPhone 16 models later in 2024. While the upgrades that the ‌iPhone 16‌ offers over the iPhone 15 will likely be at the center of Apple's marketing strategy later this year, many users are on two-year upgrade cycles, so the features introduced on both the ‌iPhone 15‌ and ‌iPhone 16‌ will stack up. All of the changes the ‌iPhone 16‌ models...

  • 'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

    MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this year both online and in Apple's next major software releases, such as iOS 18 for the iPhone and...

  • Apple execs talk future of the iPhone in ride-along Apple Park tour

    Apple executives including Greg Joswiak and Kainann Drance have talked about working on the iPhone, and Apple's intentions for the future. Greg Joswiak (left) and Brian Tong at Apple Park YouTuber Brian Tong has previously covered topics such as the Apple Vision Pro, and also specifically AirPods Pro for the headset, but now all iOS topics are up for grabs in a 40-minute "State of the iPhone"video. Described as a "ride along with Joz and friends at Apple Park," the video has Tong...

  • Apple Leadership Talks iPhone While Riding Golf Cart Around Apple Park

    Apple's marketing chief Greg Joswiak, vice president of iPhone marketing Kaiann Drance, and a few other senior employees at the company recently participated in a ride-along interview with YouTube video creator Brian Tong. Greg Joswiak talks with Brian Tong in a golf cart ride at Apple Park The interview took place in a golf cart driving around Apple Park, with various employees hopping in and out to talk with Tong along the way. The video provides an update on the "state of the iPhone,"...

  • Apple ID rebrand to 'Apple Account' expected in iOS 18 & macOS 15

    Apple's potential rebrand of Apple ID to "Apple Account" has seemingly been corroborated, with the change allegedly arriving later in 2024 alongside the macOS and iOS 18 releases. Apple ID sign-in page The Apple ID is the term used for the accounts on Apple's various online services, but rumors have previously hinted at it becoming the simpler "Apple Account" instead. On Sunday, a report has said the same thing, making the change seem a lot more likely to actually happen. Writing in...

  • Apple's M1 iMacs Get Massive Discounts Via Expercom on Amazon, Get Up to $651 Off

    Apple's previous generation 24-inch M1 iMacs have received steep discounts this week on Amazon, including up to $651 off select models. These deals are being offered by Expercom via their Amazon storefront. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Starting with the 8-Core GPU/256GB M1 iMac, Amazon has this model for $898.98 in Blue, which is down from the original...

  • Chinese iPhone demand is more stable than expected

    While sales of the iPhone are down in China, new research claims that they have recently stabilized, and overall smartphone demand may even be about to rise. iPhone 15 Pro range Declining iPhone sales in China have been portrayed as a key one of the many pressures on Apple. The decline is significant enough that Tim Cook even had to spin the figures a little in the latest earnings report. Then generally, investors have predicted that problems in China are increasing -- but also that...

    • CNET

    Why I Need Apple to Make a Foldable iPhone

    Commentary: A folding iPhone could help Apple dominate the flexible phone category. I need this to happen.