This story was featured in The Must Read, a newsletter in which our editors recommend one can’t-miss GQ story every weekday. Sign up here to get it in your inbox. This year, as part of GQ’s annual Global Creativity Awards, we’re looking beyond the ambitions and efforts of mere individuals and assessing a different kind of creative expression. We’re showcasing the companies around the world that are leveraging creativity in order to drive business and make the world a better place. What do we...
This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records. She's also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm and Gatorade all clamoring to work with her. Joining Adweek community and brand editors Luz Corona and...
This week's episode discusses Gio Reyna in the USA vs Jamaica game, what European title races are the most exciting, the reaction to the first round of the US Open Cup, ESPN's poor coverage of the FA Cup, The Athletic's cozy relationship with MLS, and a tribute to Joe Barone. There's more soccer on streaming This week’s episode discusses Gio Reyna in the USA vs Jamaica game, what European title races are the most exciting, the reaction to the first round of the US Open Cup, ESPN’s poor...
ST. GEORGE — In celebration of World Down Syndrome Day last week, St. George Children’s Museum sponsored a Utah Down Syndrome Foundation event. March 21 symbolizes the unique genetic condition of Down syndrome, in which individuals have three copies of the 21st chromosome. Will Craven, executive director of the St. George Children’s Museum, said when […]
In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences. With the recent debut of Coca-Cola’s “Foodmarks” campaign—which spotlights locations that are culturally relevant for the brand in partnership with Time Out—it’s clear Open X understood the assignment. This week, Coca-Cola's global vp of creative strategy and content, Islam...
The Aussie will be giving away an amazing 23cm in height to his 197cm rival, not to mention a huge reach advantage. But a detail in the American's preparation shows he has a weakness.
Marlie Packer is set to reach the milestone of 100 Tests when England face Italy. Packer is part of an England side that are eager to show more attacking ambition. Packer has been juggling her career with her day job as a plumber and mother
The group creative director gets pulled in many different directions at once. As the step up from the creative director and below the executive creative director and chief creative officer, the GCD can be both a maker and a director, sometimes in the same day. A good group creative director is like a point guard on a basketball team; pass the work off to talented creatives when necessary, or take the ball and drive the work home while surveying the floor the entire time. It’s not an easy...
The World Car Awards have been presented at the New York Auto Show and electric vehicles dominated the winners list. Top honors went to the Kia EV9, which not only won the title as World Electric Vehicle but World Car of the Year as well. The latter win isn't terribly surprising as the EV9 has been warmly received by journalists and the model was competing against the BYD Seal / Atto 4 and Volvo EX30. However, it’s still a big win for Kia and should help to raise the profile of the three-row...
Results from Superpole Race, round two of the 2024 World Superbike
Hong Kong put on quite the show at the weekend as it hosted a World Triathlon Cup for the first time. Alberto Gonzalez Garcia (ESP) and Sian Rainsley (GBR)
Sunday is the final day to watch women from all over the world come together to decide who will hold the International Flipper Pinball Association (IFPA) Women’s World Champion title.