Digiday— Ad refreshing, especially automatic ad refreshing, carries a stigma since publishers historically used it to prioritize revenue over user experience. The post Ad refreshing is the publisher ad tactic both ad buyers and readers dislike — and is on the rise in tough times appeared first on Digiday.
Mail Online—Most complained about ads in Australia: How KFC cleave ad and Ultra Tune ad infuriated the country. A KFC commercial where a busty woman is ogled by school-age boys as she adjusts her cleavage was among the most complained about advertisements for the first half of this year.
Digiday—The Facebook ad boycott could help publishers swing the pendulum back to context. Publishers have a golden opportunity to shift thinking around the role context, broadly defined, should play in advertising. The post The Facebook ad boycott could help publishers swing the pendulum back to context appeared first on Digiday.
@adweek—Facing Regulatory Pressure, Google Outlines Its Ad-Tech Fees for Publishers. Google has laid out some of its ad-tech fees as it faces increased scrutiny from regulators looking into the company's dominance in digital advertising. In two separate blog posts published Tuesday, Google outlined the cut it takes from publishers that sell ads using its products. When transacting through Google's ad-tech stack, publishers keep an average