• Google changes definition of 'top ads'

    A Google spokesperson confirmed that the update was a 'definitional change' and would not affect performance metrics.

  • Google Ad Manager eases ad implementation with Codeless Ad Units

    Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.

  • Google Analytics Conversion Metrics Updated To Match Google Ads

    Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4.Google said, "key events in Google Analytics that will replace what currently exists as conversions for behavioral analytics." "With this update, a conversion will be the same whether you’re...

  • Google Ads Report Editor exporting zeros; Google is investigating

    Google is investigating the exporting issues with Google Ads Report Editor.

  • Google Analytics 4 addresses Google Ads report discrepancies with conversion update

    To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports.

  • Google Begs SEOs To Stop Showing Google Things; Show Visitors Things Instead

    Google's Search Liaison responded to a series of posts on Twitter, leading him to beg SEOs to stop trying to "show Google" things, explaining that the process of doing things to your site to rank better in Google is the opposite of the advice Google is giving. Instead, show things to your users/visitors that those people will like.The whole series of posts and responses are kind of sad. I mean, Google has been saying this for a while, build what your users want and not build stuff that you...

  • Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023

    The number of advertisers who were blocked or removed due to policy violations nearly doubled compared to the previous year.

  • Understanding Demand Gen in Google Ads

    Demand Gen campaigns are designed to help businesses generate demand and achieve tangible business outcomes across Google's most engaging, visually-rich surfaces.

  • Google Stops Selling Pixel 6a

    Google pulled its Pixel 6a listing from the Google Store this week almost two years after first announcing it. The move makes some sense knowing that a Pixel 8a should arrive within the next couple of months. The Pixel 6a was announced in May of 2022, but wouldn’t launch until July of that year. Once … Continued Read the original post: Google Stops Selling Pixel 6a

  • Climate change is messing with how we measure time: Study

    Struggle to wrap your head around daylight savings? Spare a thought for the world's timekeepers, who are trying to work out how climate change is affecting Earth's rotation—and in turn, how we keep track of time.

  • Going Green: Climate change words and their meanings

    You’re not alone when it comes to understanding the language of climate change and what different words and phrases mean. There are a lot of terms brands and companies can use that can greenwash consumers into thinking they’re making climate pledges or cutting down their emissions when they might not be. Greenwashing in itself is when brands mislead or misinform consumers into thinking they’ve got an environmentally friendly public image when they might be selling a very harmful product but use...

  • Going Green: Climate change words and their meanings

    You’re not alone when it comes to understanding the language of climate change and what different words and phrases mean. There are a lot of terms brands and companies can use that can greenwash consumers into thinking they’re making climate pledges or cutting down their emissions when they might not be. Greenwashing in itself is when brands mislead or misinform consumers into thinking they’ve got an environmentally friendly public image when they might be selling a very harmful product but use...