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Researchers have identified the type of content that generates the most engagement, shares and impressions.
Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest.
Discover 10 effective small business marketing strategies for positive results without breaking the bank. Elevate your business with these techniques!
State lawmakers held a roundtable discussion with local businesses in Chicopee Friday about their post-pandemic recovery.
Marketing is one of the most effective ways for an early-stage business-to-business (B2B) startup firm to grow, yet nearly half of such firms that would benefit from it choose not to do any marketing, according to the findings of a paper co-authored by a Smeal College of Business professor and published in the journal Industrial Marketing Management.
Here’s the trailer for a new pandemic post-apocalyptic thriller titled Lazareth. The film stars Ashley Judd as Lee, an aunt whose life mission is to protect her...
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Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
Traditional B2B payments, with end-to-end processes frequently characterized by delays and complexities, remain stubbornly intractable. But with the Federal Reserve Bank of Atlanta highlighting on Monday (April 15) that the Federal Reserve Banks will adopt the ISO 20022 message format for the Fedwire Funds Service on March 10, modernizing B2B payments is increasingly top of mind […]
Store owner says the decline in 2023 should be seen as a market correction.
Store owner says the decline in 2023 should be seen as a market correction.