In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences. With the recent debut of Coca-Cola’s “Foodmarks” campaign—which spotlights locations that are culturally relevant for the brand in partnership with Time Out—it’s clear Open X understood the assignment. This week, Coca-Cola's global vp of creative strategy and content, Islam...
This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records. She's also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm and Gatorade all clamoring to work with her. Joining Adweek community and brand editors Luz Corona and...
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.
Quillette podcast host Jonathan Kay speaks with Meghan Daum about The Unspeakeasy, a ‘community for free-thinking women who crave honest conversations’
MakeMyTrip, in its submission, did not provide any reasons as to why it thinks the online travel segment should be exempted.
The BBC plans to sell ads on some of its podcasts, for UK listeners on sites such as Apple and Spotify.
If you’re heading for Oahu, Kauai or Maui, you’re probably already salivating over the poke prospects. Here’s where to find the most delicious, authentic seafood.
If you’re heading for Oahu, Kauai or Maui, you’re probably already salivating over the poke prospects. Here’s where to find the most delicious, authentic seafood.
The freehold of a landmark Corby pub is up for sale. The Raven in Rockingham Road holds a proud place in Corby’s history. The pub and hotel, which has a well-used hall at the rear, was built in the mid-1930s for those visiting the new town’s flourishing steelworker community. But now its future is hanging in the balance after Star Pubs said it wasn’t part of their plans. Forest Bowls Club at the rear of the pub – which faced its own fight for survival two years ago and is now a designated...
More than a dozen sources tell Breaking Defense that tensions between the NGA and Space Force are rising on commercial ISR, with White House officials watching closely.
Millennial and Gen Z tourists will be half of Asia's travel market by 2025, says Todd Handcock, Asia head for Priority Pass-operator Collinson Group.
To the Italian capital, for a foodie and cultural weekend: a perfect pairing.