• A slew of new ad formats are coming to Reels on Facebook and Instagram

    2022 has been tough for Meta. At the start of the year, the company formerly known as Facebook pivoted (back) to video after its earnings disappointed investors. Since then, it has been besieged by negative headlines. To reverse its concerning financials, the social giant is turning to a classic strategy: Ads, ads, and more ads. Meta has announced several new ad formats that will affect its TikTok-style format, Reels. On Facebook, "post-loop" spots will insert breaks at the ends of Reels. On...

  • Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/02/2022

    YouTube Shorts has reached another milestone in our U.S. Top 50. For the first time, the majority of the channels in the top five have sizeable operations on the TikTok competitor. The #1 channel, however, is known around the world for its ability to provide kids with long-form entertainment. Cocomelon - Nursery Rhymes remains well ahead of the field in our U.S. Top 50. With a seven-day tally of 545.5 million weekly views, the California-based hub actually lost viewership week-over-week. That...

  • Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/02/2022

    The United States and India continue to dominate our Global Top 50. 31 of the 50 entrants in this week's ranking -- including all of the top six -- hail from one of those two countries. And a particular Indian channel is still reaching heights no other channels can reach. Chart Toppers T-Series started October the same way it ended September: On top of our Global Top 50. The official YouTube home of a prominent Indian record label still has more weekly views, lifetime views, and subscribers than...

  • Pocket.watch is partnering with its first TikTok star

    Dan Rhodes has come a long way since he appeared on Britain's Got Talent in 2019. Over the past three years, the 19-year-old magician has broken out on a pair of short-form hubs. He has 16 million followers on TikTok and 10 million subscribers on YouTube Shorts. Now, Rhodes is striking a deal that will support him as he develops his brand through traditional and new media ventures. He has signed with Pocket.watch, the digital studio that turns family-friendly channels into multiplatform...

  • Dream’s face reveal got 20 million views in 16 hours

    After years of smiley anonymity, Minecraft YouTuber Dream has revealed his face. The 23-year-old creator, who just hit 30 million subscribers, started his YouTube channel in 2014 and rose to popularity in 2020, when he started the eponymous Dream SMP server in Minecraft and began regularly uploading content made with other server participants like GeorgeNotFound, […] Visit Tubefilter for more great stories.

  • Jack in the Box hunts for a "Head Twitch Creator" to stream on its behalf

    If you're excited about streaming on Twitch but less excited about sharing your face with the internet, Jack in the Box has a solution for you. It is hiring a Head Twitch Creator, who will don a round, smiling head, put on a conical hat, and go live as Jack Box, the fast food brand's mascot. Jack in the Box put out a casting call for its Head Twitch Creator on October 3 and will accept applications for the role until October 10. The streamer who is selected for the position will star as Gamer...

  • Ahead of the holiday season, TikTok looks to expand live shopping in the U.S.

    If you're a social video platform, and you're looking for a launch date for a major ecommerce expansion in the United States, November and December are good months to choose. According to The Financial Times, TikTok is looking to roll out live shopping in the United States during the holiday season. The FT report claims that TikTok will enlist a partner to provide a "turnkey solution" for its ecommerce push. The app has reportedly enlisted TalkShopLive, a live shopping startup that snagged $6...

  • The Try Guys have announced that Ned Fulmer "is no longer working" with them

    Ned Fulmer is no longer a member of The Try Guys. The embattled personality announced his departure from the group after admitting to an extramarital affair. Keen-eyed Try Guys fans noticed that Fulmer had been absent from several of the group's latest videos. In some clips, it appeared as if Fulmer had been hastily cut out, even though he had been present at associated filming sessions. Rumors soon swirled. Had Fulmer been booted from the group after having an affair? According to the man...

  • Ludwig's new company helps creators make "cool stuff." He'll start with a game show hosted by xQc.

    The man who brought Mogul Money to the world is now helping other creators produce game shows, events, branded series, and more. Ludwig Ahgren, who is known by the mononymous name Ludwig on platforms like YouTube, is one of the four founders of Offbrand, a creative studio that will help its partners bring "something special" to their viewers. Offbrand is a collaboration between Ahgren and several big names from the streaming, esports, and advertising worlds. Nick Allen, who serves as the...

  • At 90,000 subscribers, Kai Cenat has a message for Twitch: "I refuse for my community to go unnoticed."

    There's a new king of Twitch, at least in the English-speaking world. Kai Cenat, who rose to prominence as a member of the YouTube supergroup AMP, now has more Twitch subscriptions than French-Canadian star Felix 'xQc' Lengyel. Cenat broke out on YouTube, but he has quickly ascended the Twitch charts once he began broadcasting on the Amazon-owned platform in February 2021. After becoming one of only three streamers to reach at least 80,000 paying subscribers, the 20-year-old personality...

  • President Biden is working with TikTok so that the app can continue to operate in the U.S.

    As TikTok looks to remain available in the United States, it has recruited a pair of powerful allies: President Biden and the Justice Department. According to the New York Times, there is a "preliminary agreement" on the table between the White House and ByteDance-owned TikTok. Should the agreement stick, the buzzy short-form video app will gain government support as it continues to operate in the U.S. For three years, the Committee on Foreign Investment in the United States (CFIUS) has paid...

  • Spring has hired a Roblox, YouTube, and Twitter vet to ensure "creator success"

    When the company formerly known as Teespring rebranded last year, it counted about 450,000 creators among its user base. Now, Spring has hired a new exec who will make sure the e-commerce company is meeting the needs of that audience. Rodrigo Velloso, whose career has taken him from YouTube to Twitter to Roblox, has been brought on as Spring's first-ever VP of Creator Success. Velloso has had a long career in the digital media economy. His jobs have typically required him to work closely with...