Mars Petcare’s Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram followings in a bracket-style tournament where they’ll race to lick up the brand’s new Gravy Indulgence cat food. Devised by agency AMV BBDO, The Gravy Race is a single-elimination competition featuring cats with a combined follower count of 55 million. CBS NCAA Tournament sportscaster Ian Eagle hypes up the event as “the greatest feline competition...
ADWEEK’s Champions of Change Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Evolved from Adweek’s Most Powerful Women in Sports franchise, this list includes all-star players players from both on and off the field. The nominations for 2024 are now open. Last year’s issue featured LSU star and coveted NIL partner Angel Reese on its cover and highlighted luminaries including Visa’s Andrea Fairchild, the NFL’s...
Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11. To accommodate the expansion, Tribeca X is also relocating from the festival's New York Spring Studios headquarters to a larger space nearby, at Convene One Liberty Plaza....
Women's sports are on the rise, and GroupM is looking to get marketers in the game. Today, GroupM, WPP’s media investment group, announced it's launching a dedicated women's sports marketplace ahead of the upfront, with the company also committing to double its annual media investment in women's sports. "Right now, culturally, there's so much excitement around women's sports that it just bred this moment in time for us to start saying let's formalize this a little bit," Denise Ocasio,...
It's not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and Hulu libraries in one application. Although each app remains available as a stand-alone offering, the new app experience allows bundle subscribers—those who have both standalone apps—to stream Hulu content directly through Disney+. It also comes with refreshed branding for Disney+ created...
WPP agency Grey is set to merge its capabilities with AKQA across five markets—Italy, Belgium, China, the United Arab Emirates and Australia—in an efficiency drive that will allow it to focus on its core high-growth territories. It is understood that 11 roles from across those locations could potentially be lost as a consequence. The move to further align the two agencies comes three-and-a-half years after WPP announced that it would merge them and form the AKQA Group, which has headquarters...
When it comes to the future of gaming, accessibility and representation are key. Since the 1980s, gaming has been marketed as a male-dominated industry. But that's not the case. "I've been playing video games since I was 4 years old," said Jaye "Letta J" Watts, founder and CEO of Coexist Gaming. "Men have often shunted women from the space," added Jay-Ann Lopez, founder and CEO of Black Girl Gamers. Both founders are on a mission to create inclusive and accessible communities for...
The media company G/O Media told staffers that it has sold two more of its editorial titles, The AV Club and The Takeout, according to an internal memo obtained by ADWEEK. The news was first reported by the New York Post. It sold film and television publisher The A.V. Club to Paste Magazine, which also acquired Jezebel and Splinter from G/O Media in November. It sold The Takeout to Static Media, a digital content firm that owns food sites including Tasting Table, The Daily Meal and Chowhound....
Accessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. Movado was founded in Switzerland in 1881 with a commitment to modern design and innovation, growing into one of the world's leading watchmakers. Movado watches combine artistry and technology, earning over...
In this special episode of Brave Commmerce, hosts Rachel Tipograph and Sarah Hofstetter celebrate Women's History Month by featuring key moments from past interviews with remarkable women leaders, offering insights into their experiences and showcasing diverse perspectives on leadership, innovation and empowerment. Tipograph and Hofstetter kick off the episode by highlighting that 50% of Brave Commerce guests have been women. While the hosts never set a goal to hit equitable gender...
Cats and dogs have an unfortunate tendency to wreak havoc on furniture and other household items. An adorable Ikea campaign assures consumers that its products are so affordable, they don’t have to stress about replacing anything their pet destroys. The campaign, by agency Ingo Hamburg, shows various Ikea products in disrepair after animals have ruined them. A cat licks up coffee from a shattered Färgrik mug, a puppy sits on a couch looking innocent with a shredded Kärleksgräs cushion at its...
The North Face brilliantly merges outdoor practicality with urban appeal, highlighting how retail brands can influence societal trends. Through CMO Sophie Bambuck’s perspective, we explore the journey of The North Face in adapting to these cultural shifts, embodying the spirit of adventure while meeting the evolving demands of consumers. Gain a deeper understanding of retail's role in crafting societal trends and lifestyles, reflecting on the transformation of outdoor apparel into a fashion...