Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the traditional ownership model. But such time-limited consumption may have unintended consequences for the parent brands that offer them, according to a new study co-written by a University of Illinois Urbana-Champaign expert in consumer-brand relationships.
Agritech startup Dehaat has become the latest business-to-business supply chain and market linkage services provider to jump on the bandwagon of launching its own consumer brand.This comes at a time when venture capital-reliant agriculture technology startups are struggling to scale margins on mainstay business and have pared workforces to cut costs.These companies are also playing over a demand uptick among consumers who are increasingly moving from unbranded commoditised staples to branded...
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
A LOVE Island All Stars legend took a savage swipe at the show as he branded it ‘a fix’. Mitchel Taylor, 27, took to Instagram to answer a series of questions from fans. One fan asked:
The Manchester-born reality star became sought after, with multiple brands signing her, following her recent appearance on the ITV2 show's first All Stars season, where she met footballer boyfriend Tom.
Davide Sanclimenti has reportedly lost his six-figure brand deals after he was allegedly seen handing out 'illegal hippy crack' to fellow revellers at a private after-party.
Gummies, cartridges, flowers, and so much more; the best delta 8 brands provide an amazing selection of high-quality delta 8 THC. But how do we know we’re buying from a […]
Love for Brother Love. Diddy was spotted outside his Star Island homes, greeting fans and others nearby. On a ride with Stevie J through the city, Diddy stopped to take pictures and enjoy the company of those who spotted him. You can see the moments below. Diddy told a crowd of fans, "Pray for your […] The post Love for Brother Love: Diddy Greeted by Fans During Miami Bike Ride first appeared on The Source.
On April 1, the new California $20-per-hour minimum wage for fast-food workers went into effect. In signing the bill, California Gov. Gavin Newsom rejected the view that such a wage hike — 25% above the state’s current minimum wage — hurts teenagers who disproportionately benefit from fast-food jobs and for whom this becomes their entry into the job market. Newsom said: “That’s a romanticized version of a world that doesn’t exist. We have the opportunity to reward that contribution, reward that...
On April 1, the new California $20-per-hour minimum wage for fast-food workers went into effect. In signing the bill, California Gov. Gavin Newsom rejected the view that such a wage hike — 25% above the state’s current minimum wage — hurts teenagers who disproportionately benefit from fast-food jobs and for whom this becomes their entry into the job market. Newsom said: “That’s a romanticized version of a world that doesn’t exist. We have the opportunity to reward that contribution, reward that...
The strengths of the A Condition Called Love anime lie in its unusual couple, and the way in which the complexities of love are approached. If you like an unique romance anime, you'll love this one.
On April 1, the new California $20-per-hour minimum wage for fast-food workers went into effect. In signing the bill, California Gov. Gavin Newsom rejected the Read More