AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
Yuval RosenbergApril 12, 2024Still facing a threat from his own party to oust him from his job, House Speaker Johnson scored some MAGA cred
TikTok's latest move suggests its intention to enter the realm of photo-sharing, potentially challenging Instagram's dominance.
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.
VerSe Innovation, the parent firm of online news aggregator Dailyhunt and short-video platform Josh, on Wednesday said it has acquired New York-based digital magazine store Magzter.Founded in 2011, homegrown Magzter is a cross-platform, self-service, global digital newsstand with a library of over 8,500 premium magazines and newspapers. The deal, financials of which went undisclosed, marks Dailyhunt’s foray into premium content.The deal is a cash-and-stock transaction, cofounder Umang Bedi told...
With LinkedIn facing a slowdown in growth, the company is jumping into influencer marketing, trying to compete with TikTok and Instagram.
Meta is shutting down Threads in Turkey on April 29 after an interim injunction from the Turkish Competition Authority (TCA) against automatic data-sharing with Instagram. The TCA ruled that linking Threads and Instagram without user opt-in “will lead to irreparable harms” and that Meta “abused its dominant position” in the industry with the practice. The TCA also suggested that the linking exists primarily to increase the company’s “market power.” Rather than make any changes to how Instagram...
LinkedIn is entering the influencer marketing space with the launch of Thought Leader Ads. This new advertising format allows brands to amplify posts from established LinkedIn users, including industry experts and thought leaders, to capture a larger share of the influencer marketing market. Traditionally, LinkedIn has focused on business-to-business (B2B) advertising, capitalizing on its user […]
Social media platform is planning to launch a new app similar to Instagram called TikTik Notes which well help to share photos
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10 billion in ad revenue, according to Interpublic Group's investment arm Magna. But while this creates a host of new advertising opportunities for marketers, dozens of challenger brands like Roku and Telly and are also trying to capitalize by entering the nascent streaming space, which has led to a...
Germany’s ProSiebenSat.1 has reported a good start to 2024, with group revenues increasing by 6% to €867m (US$920m) as the advertising market shows signs of recovery. That revenue figure was an inc
LinkedIn is leveraging its vast user base and revenue growth to enter influencer marketing, a strategy that has been successful on platforms like TikTok.