• Apple really wants you to upgrade from your iPhone 11 or iPhone 12 to an iPhone 15

    Do you happen to have an iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 mini, iPhone 12 Pro, or iPhone 12 Pro Max? If so, then you should know Apple really thinks you ought to upgrade to one of the new iPhone 15 models. In fact, the company is so determined to convince you to upgrade, that it's created an entire page on its website just for this purpose. Although its "Why upgrade" name seems generic enough that it would apply to any old device, Apple is specifically...

  • Apple might use Google Gemini to power some AI features on the iPhone

    Besides using Gemini to power features in its apps and services, Google offers its LLM to third-party developers. Apple is reportedly in talks with Google to license Gemini for the iPhone. more

    • Neowin

    Apple iPhone 16 Pro may get two new titanium color options

    iPhone 16 Pro models might get new color options this year, according to a new rumor coming out of China. Apple is expected to ditch the Blue Titanium and Natural Titanium color options.

  • Apple uses illegal monopoly to ensure iPhone's dominance, landmark DOJ lawsuit claims

    The landmark lawsuit is arguably the most significant enforcement action taken against Apple to date by the DOJ.

  • Apple may hire Google to power new iPhone AI features using Gemini—report

    With Apple's own AI tech lagging behind, the firm looks for a fallback solution.

  • Apple may use Google Gemini or ChatGPT to power the iPhone’s AI features: report

    Apple has held talks with both OpenAI and Google to use their chatbot technology to power some of iOS 18’s upcoming artificial intelligence features, according to a report from Bloomberg. If a deal goes through, Apple could use ChatGPT or Gemini for cloud-based AI features as part of the next operating system for the iPhone. The reported discussions between Apple, Google, and OpenAI are notable for a few reasons. First, it suggests that Apple is further behind than some thought in its AI...

  • Apple in talks to use Google Gemini AI on iPhones despite 'woke' images, antitrust concerns: report

    The Cupertino, Calif.-based company wants to license Google Gemini for some of the new AI features set for release on its iOS operating system later this year.

    • ZDNet

    The best Apple deals of 2024: iPhones, Apple Watches, iPads, and more

    The problem with Apple products, such as MacBooks, iPads, and the Apple Watch range, is that they usually carry a hefty price tag and are rarely on sale. But there are deals and discounts, even outside of sales events including Prime Day and Black Friday, if you know where to look. Apple frequently refreshes its product ranges -- one of the latest being the iPhone 15 lineup -- and this can open the path to discounts in the form of new, promotional deals for the latest gadgets alongside price...

  • Apple execs talk future of the iPhone in ride-along Apple Park tour

    Apple executives including Greg Joswiak and Kainann Drance have talked about working on the iPhone, and Apple's intentions for the future. Greg Joswiak (left) and Brian Tong at Apple Park YouTuber Brian Tong has previously covered topics such as the Apple Vision Pro, and also specifically AirPods Pro for the headset, but now all iOS topics are up for grabs in a 40-minute "State of the iPhone"video. Described as a "ride along with Joz and friends at Apple Park," the video has Tong...

  • Apple Leadership Talks iPhone While Riding Golf Cart Around Apple Park

    Apple's marketing chief Greg Joswiak, vice president of iPhone marketing Kaiann Drance, and a few other senior employees at the company recently participated in a ride-along interview with YouTube video creator Brian Tong. Greg Joswiak talks with Brian Tong in a golf cart ride at Apple Park The interview took place in a golf cart driving around Apple Park, with various employees hopping in and out to talk with Tong along the way. The video provides an update on the "state of the iPhone,"...

  • Apple's M1 iMacs Get Massive Discounts Via Expercom on Amazon, Get Up to $651 Off

    Apple's previous generation 24-inch M1 iMacs have received steep discounts this week on Amazon, including up to $651 off select models. These deals are being offered by Expercom via their Amazon storefront. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Starting with the 8-Core GPU/256GB M1 iMac, Amazon has this model for $898.98 in Blue, which is down from the original...

  • How to Use The Always On Display on Any iPhone

    In the realm of smartphone features, the Always On Display (AOD) stands out for its convenience and practicality, especially for users who like to glance at their device for notifications, the time, or other quick info without fully waking the phone. Traditionally, this feature has been a hallmark of newer or more advanced iPhone models, […]