Why Fat Joe Decided to Start Selling Beard Dye


by GQ

GQ— Fat Joe was 28 when he spotted the first white hair in his stubble. He hated it. The Bronx rapper wasn’t ready to lean back into his silver fox era then, and at 53, still isn’t. So he's been hitting the dye aisle ever since. “I'm confident in many areas, but the one thing that really bothers me is white hair,” says Fat Joe on call from his Miami home, where he’s in the process of coloring his beard as we speak.“I used to sneak my wife into the CVS at three in the morning to pick up dye. I never...

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