Unilever Ice Cream Sale Won’t Change Us, Says Ben & Jerry’s


by Hindustan Times

Hindustan Times— Ben & Jerry’s independent board said it won’t stop overseeing the “social mission” of the brand even if parent company Unilever Plc sells or spins off the ice cream unit.  There is a “firmly established framework” that will “remain intact” to protect the integrity of a brand known for promoting progressive causes, said the board, which has had a fractious relationship with Unilever in recent years.  Led by Anuradha Mittal, the board told Bloomberg News that it’s here to stay and has played a key...

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