Taylor Swift Is Making Vinyl Cool Again — and Profitable. Here's How Her Surprise Double Album Is Bringing Back the Old-School Medium.


by Entrepreneur

Entrepreneur— Taylor Swift's new album, The Tortured Poets Department, dropped on Friday as a surprise double album with 31 tracks. Here's a look into her profitable vinyl record strategy.

Pedestrian TV—Joe Alwyn Was ‘Not Surprised’ By Taylor Swift’s New Album But He Is Apparently ‘Disappointed’. We finally know what Joe Alwyn thinks of Taylor Swift’s new album, guys! This is not a drill. You know, The Tortured Poets Department, where she spent three seconds dissecting their failed six-year romance (and 90 minutes on her three-month situationship with Matty Healy). Digital news publication OK! claims the British actor has listened to […]

Vulture—132 Gut Reactions to Every Track on Taylor Swift’s Double Album. “This woman puts the B in subtle.”

Los Angeles Times—Surprise: Taylor Swift's 'Tortured Poets Department' is a double album, 'The Anthology'. Seems Taylor Swift has been one busy girl. And overnight she dropped the entirety of that effort, turning "The Tortured Poets Department" into a double album release and tacking "The Anthology" onto the title. "It’s a 2am surprise," she wrote on Instagram at 11 p.m. "The Tortured Poets Department is a secret DOUBLE album. ✌️ I’d written so much tortured poetry in the past 2 years and wanted to share it all with you, so here’s the second installment of TTPD: The Anthology. 15 extra songs. And now...