McDonald's plans to offer a $5 value meal to lure back dollar-conscious customers. The one-month promotion starts on Tuesday, June 25, according to CNBC, which first reported the news. It will include a McChicken or McDouble sandwich, four-piece chicken nuggets, fries, and a drink, the outlet reports. "We know how much it means to our customers when McDonald's offers meaningful value and communicates it through national advertising," McDonald's said in a statement to CNBC. "That's been true...
McDonald’s is reportedly working to create a $5 Value Meal to help offset slowing sales.
McDonald’s is reportedly working to create a $5 Value Meal to help offset slowing sales.
The potential new offering comes at a time when low-income consumers are beginning to pull back on spending, particularly at fast-food brands.
The offering will include four items — a McChicken or McDouble, four piece chicken nuggets, fries and a drink.
McDonald’s is reportedly encouraging franchisees to vote to implement a $5 meal deal to bring back consumers who have left because of high prices. Franchisees — which can weigh in on major marketing campaigns — rejected the fast-food giant’s proposal earlier this year, but the issue has come up again, Bloomberg reported Friday (May 10). McDonald’s CEO Chris Kempczinski said during […]
Knowing that consumers have grown tired of sticker shock on food, McDonald's CEO said the company would look to be "laser-focused on affordability."
As fast food prices have climbed higher, McDonald's is reportedly planning a new $5 value meal amid rising food costs and customer complaints.
Starting Monday, Wendy's will offer a $3 breakfast combination meal deal, following a similar yet limited value meal option by McDonald's.
McDonald's is reportedly working on adding a $5 value meal to its menu, as the company looks to combat price increases and inflation.
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