Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest.
Ibotta, a digital marketing platform that counts Walmart as a backer, will
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
NOTE: The briefing has been delayed, and is now scheduled to start at 2 p.m. EDT. White House press secretary Karine Jean-Pierre will brief reporters Friday afternoon, hours after a suspected Israe
The RAND corporation’s Samuel Charap and Johns Hopkins University professor Sergey Radchenko published a detailed timeline and analysis of the talks between Russian and Ukrainian negotiators just after the Russian invasion in February 2022 that could have brought the war to an end just weeks after it had begun. Much of the piece confirms or elucidates parts of the narrative that had previously been reported. In the spring of 2022, the two sides appeared relatively close to a deal, one that,...
Alligator mating season is ramping up in the Sunshine State, and residents are starting to feel its impact.
Wall Street bounced back Friday but still turned in a losing week. Two inflation reports and two Club earnings are in focus next week.
Copenhagen's libertarian Christiania neighbourhood, an old hippie paradise tainted in recent years by drug trafficking violence, is clearing out its famous Pusher Street, where cannabis used to be sold freely.
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed captioning, to gain a clearer picture of the emotional tenor of a scene. At the Possible conference in Miami, executives from CTV, marketing...
Several parts of Indre By in Copenhagen will continue to be cordoned off throughout Wednesday as a result of Tuesday's fire in Copenhagen's old stock exchange.
The impoverished Solomon Islands is holding its first election since the country's pivot to Beijing.
The brand new Motorola Edge 50 series is now official and we also got a pair of wireless earbuds to go with the new phones. Moto Buds are the affordable entry and come in four flashy colors while Buds+ offer more advanced featuring sound tuning by Bose. Moto Buds feature 12.4mm dynamic drivers, Hi-Res Audio support and active noise cancelation (ANC) with triple microphones. Moto Buds pair over Bluetooth 5.3 and feature a water-repellent design. Battery life from the Buds is rated at 9 hours...