HP become Ferrari chief partner as F1 team change name


by @cityam

@cityam— The iconic Prancing Horse of Ferrari’s F1 team will now be known as Scuderia Ferrari HP after announcing a new title partnership deal with Hewlett Packard. The tech firm will feature on Ferrari branding from the next Grand Prix, in Miami next week, and is understood to be worth well over 50 per cent of []

talkSPORT—Why does the Ferrari F1 car have blue details? Scuderia unveil new livery for Miami Grand Prix after team name change. Ferrari are synonymous with the colour red but have stunned fans by unveiling their special Miami Grand Prix livery – with blue paint! The Scuderia will take the challenge to Red Bull in Flor

RacingNews365—Ferrari to change official team name from Miami GP. A change in livery is also set to be met with a new official team name for the Scuderia.

Motorsport.com—Ferrari announces HP as new F1 team title sponsor. Hewlett Packard announced it is set to join Ferrari as its new title partner, renaming the official team to Scuderia Ferrari HP in what has been called a "multi-year" deal. The American technology company and its distinctive blue logo will feature on Ferrari's F1 livery from next week's Miami Grand Prix onwards as well as on its team kit and overalls. The title branding deal will also extend to Ferrari's F1 Academy and esports programmes. “Our founder passed on to us his continuous will to...