Advertisers are shifting carbon measurement from ad campaigns to ad supply chains.
Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate who is responsible for taking action first.
Not only does OOH provide a platform for brands to promote green initiatives, but it also allows them to execute more environmentally friendly campaigns.
In this article, we will look at some of the sustainability initiatives being put into place in London’s casino industry.
Social media users in the Netherlands who earn money promoting goods and services to their audiences can now apply for a certificate to show they stick to the rules for advertising. The Dutch advertising standards authority, data marketing body DDMA and the advertising industry association Bond van Adverteerders have launched the certificate to boost transparency in the so-called “influencer” market. The certificate is currently free but will cost €50 from August. Its use will not be compulsory...
As homewares buyers from around the world descended on Hong Kong over the
British AI unicorn Synthesia has launched its new generation of AI avatars, promising truly human-like digital speakers. Synthesia CEO Victor Riparbelli said traditional AI avatars, including those made by his own company, have always struggled to capture the nuance of human facial expressions and emotions. The London-based startup, which raised £71.4m last June in a […]
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive. The fact remains that
Happy Thursday! Political parties are amping up their advertising spends on Google for the upcoming Lok Sabha polls. More on this in today’s ETtech Morning Dispatch.Also in the letter:■ Dehaat’s consumer brand bet■ Apple India jobs may treble■ Mukesh Bansal’s Cultfit has a new CEOBJP tops Google ad spends as parties collectively splurge Rs 117 crore since January 109205387Political parties are gearing up for the upcoming Lok Sabha polls as they pump in advertising dollars.Driving the news:...
Germany’s ProSiebenSat.1 has reported a good start to 2024, with group revenues increasing by 6% to €867m (US$920m) as the advertising market shows signs of recovery. That revenue figure was an inc
(Hypebot) — Musicians, songwriters, industry pros, and every person and company involved in music should protect their digital footprint by registering a .MUSIC domain. The team behind the effort is giving away 1 million unique domains between now and May 24th. Taylor Swift, Lady Gaga, Spotify, UMG, Soundcloud, Ticketmaster, and Live Nation are among the
Under a strategic partnership between Siemens and Mercedes-Benz AG, the companies have co-created a Digital Energy Twin to improve the integration of energy efficiency and sustainability measures in factory designs and upgrades The Digital Energy Twin reduces early phase planning time significantly Developed and tested in the Mercedes-Benz ‘Factory 56’ in Sindelfingen, Germany Showcases the … Read More → "Siemens and Mercedes-Benz Transform Future of Sustainable Factory Planning with Digital...