For marketers who weren’t as keen to spend on retail media networks previously, the first-party data pitch of retail media networks is now more appealing.
The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company.
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers must spend smartly and hit their KPIs in the most cost-effective way possible. And yet, over one-third of CPG marketers are unsure if they've
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.
Single women and LGBTQ+ couples are increasingly pursuing pregnancy via known donors—people they find on the internet, in Facebook groups and through dating-like apps. In her own quest to become a solo mother by choice, investigative journalist Valerie Bauman has spent the past four years embedded in the world of freelance sperm donation, attempting to get pregnant. Along the way, she interviewed dozens of donors, recipients, donor-conceived people and relevant experts. She learned that...
Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.
Google said this will increase efficiency and scale for retail media with self-service.
There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content – and agencies are trying to balance different types of content with new strategies and tools.
Kicking off the “Artist Uncovered” series is Richmond-native, mixed-media artist, Justice Dwight.
Trump has been using his platform ‘Truth Social’ as a megaphone for political messaging.
Apple is pulling out all stops in a bid to reach a double-digit smartphone market share in India as soon as possible, from around 7% now. The iPhone maker has expanded its reach by onboarding thousands of authorised resellers in recent times across the country, along with organised retail outlets like Croma and Reliance Retail.Retailers ET spoke to said Apple was earlier hesitant to get displayed in small retail outlets, but that has changed now. The company is also helping with finance options,...
Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.