How Casio Watches Have Stayed Cool for 50 Years


by GQ

GQ— Casio watches have been a pop culture staple for decades. In 1985’s Back to the Future, Marty McFly dons a Casio CA53W black calculator watch, a nerdy and oh-so-cool icon you can still buy today. More recently, in 2023’s black comedy Saltburn, Barry Keoghan’s cunning character wears a digital stainless steel Casio—for about $45, you can channel his vibes. And don’t forget the classic G-Shock DW-5600 on Keanu Reeves’ wrist in the 1994 action-packed Speed, as he drives a bus rigged with a bomb....

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