• Google clarifies the distinction between Site Reputation Abuse and Link Spam

    The official Google SearchLiaison Twitter account (@searchliaison) yesterday issue a tweet clarifying the distinction between "site reputation abuse" and "link spam" within Google's Search Console guidelines.

  • Google: Site Reputation Abuse Isn't About Linking

    Danny Sullivan, Google's Search Liaison, made it crystal clear that the site reputation abuse policy has zero to do with linking. This means that who you link to and/or who links to you has no impact on this new policy that Google began enforcing with manual actions earlier this week.Danny Sullivan said this on X, "Site reputation abuse isn't about linking." Instead, he said it is about the content, "It's about content abusing a site's reputation," he wrote.Here are those posts:Site reputation...

  • Google Lifts Some Site Reputation Abuse Policy Penalties

    About a week ago, we reported that Google began enforcing its new site reputation abuse policy by issuing manual actions and ranking penalties for those sites that violated those policies. Google seems to be now lifting some of those manual actions where the sites took the necessary action and no longer are violating the policy.Glenn Gabe has access to some sites's Search Console properties where he had examples of sites hit by the site reputation policy penalty and then saw those penalties...

  • Search News Buzz Video Recap: Google Search Ranking Volatility, Site Reputation Abuse Enforcement, Pichai On Search Quality, HCU Recovery & More

    Google may have had two search ranking algorithm updates, one around May 9th and one around May 3rd. Google began its site reputation abuse policy enforcement this week with manual actions, and it is not about linking. Google said sites may recover from the helpful content update. Sundar Pichai, Google’s CEO, responded

    • Moz

    Google’s Surgical Strike on Reputation Abuse

    Discover the aftermath of Google's targeted crackdown on reputation abuse. Analyze significant losses, identify patterns, and investigate the impact it has had on major brands.

  • Google Analytics Gains Google Ads Conversion Performance Beta

    Google Analytics has a new beta Google Ads report named "conversion performance." This is a beta feature right now, so you might not be able to see it. But you must link your Google Ads account to your GA4 account. Then you will see the conversion performance over time, analyze conversions and segment by channel groups.This was spotted by Thomas Eccel who posted about this on LinkedIn and shared this branded screenshot of it:Thomas wrote, "Google Analytics 4 "Conversion Performance" Beta showing...

  • I've played with Google's Music FX DJ tool – and it's changed how I think about AI music tools

    Google I/O 2024 showcased a wave of new AI integrations, but it’s MusicFX DJ that caught my eye.

  • Google: Having News In Your Site Name Is Fine

    Here is a new SEO myth I have not heard before Someone said that using the word "news" in your site's name is bad for SEO and Google ranking. John Mueller from Google said it is not, it is fine to use "news" in your site name.This question came up deep inside a Google Webmaster Help thread where Mike Hardaker from Mountain Weekly News said he was told, "I can't have the word "news" in my site name?"John Mueller from Google replied, "From Search's point of view, it's fine to have "news" in the...

  • Google's Reported Pixel 9 Colors Sound Very Familiar

    We’re such nerds when it comes to phone launches that things like which colors they could potentially arrive in are headline grabbers. We care far too much about whether or not Google or Samsung will give us similar shades for another year or completely switch it up. We also need to know what special color … Continued Read the original post: Google’s Reported Pixel 9 Colors Sound Very Familiar

  • Google AdSense Will Not Change Minimum Reporting Thresholds

    Google AdSense planned on changing the minimum reporting thresholds for Custom Channels and Search Styles to 100 clicks per day on May 15th. But Google sent an email to AdSense publishers that it will not make those changes.Google's email said, "After carefully considering partner feedback, we will not make any changes to reporting on May 15, 2024 as we originally communicated.""Our goal is to refine certain aspects of this change to minimize any potential disruptions to your business and...

  • Google Lowers Search Rankings Of Deepfake Porn Sites

    Bloomberg reports that Google has downgraded/lowered the search rankings of Deepfake porn sites. Bloomberg wrote, The company is lowering such content in search rankings, a spokesperson said, adding Google is "continuing to decrease the visibility of involuntary synthetic pornography in search and develop more safeguards as this space evolves."Google recently added a new ads policy against deepfakes as well.The article says:Since April, US-based search traffic to the top two deepfake...

  • Google will use AI to warn about spam calls

    Pixel phones are morphing into the bane of every phone scammers' existence.