Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4.Google said, "key events in Google Analytics that will replace what currently exists as conversions for behavioral analytics." "With this update, a conversion will be the same whether you’re...
Microsoft is buying Google Ads to promote its search engine, Bing, on Google Search. I think this has been going on a long time, but you can trigger Bing Ads on Google Search through the Google Ads system for some queries. Glenn Gabe posted about it several days ago on X, he wrote, "Inception for Search Engines -> Bing running Google Ads, driving users to Bing search results, which leads to affiliate content."Here is what it looks like:When you click on the ad in Google Search, you are taken to...
To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports.
This week we covered that the Google March 2024 spam update is done rolling out. Google says to wait for the March 2024 core update to be done before making changes. Google will collect feedback after the core and spam updates are done. We have yet to see any September 2023 helpful content recoveries, but there is still time to go. Google said publishing content in bulk is not considered spam. Google is having issues again with showing images in the search results. Google replaced the...
Google recently enhanced its Ad Manager platform (used by large publishers) with the introduction of "Codeless Ad Units" – a feature designed to streamline ad integration for publishers. This beta release centers on anchor and interstitial ad formats.
Google today announced updates to Google Analytics 4, its flagship analytics platform. The changes aim to streamline campaign performance measurement and enhance insights, all with a focus on protecting user privacy.
Google today announced the latest update to its Search Ads 360 (SA360) platform, adding support for retail media.
Google said this will increase efficiency and scale for retail media with self-service.
Google's search-infused phone app was touted as a major feature a few years ago.
Google is investigating the exporting issues with Google Ads Report Editor.
Google will host its popular Search Central Live event in Warsaw, Poland, on April 24, 2024. Website owners, developers, SEOs, and anyone passionate about how Google Search works are invited to apply for an exclusive invitation.
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.