To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports.
This week we covered that the Google March 2024 spam update is done rolling out. Google says to wait for the March 2024 core update to be done before making changes. Google will collect feedback after the core and spam updates are done. We have yet to see any September 2023 helpful content recoveries, but there is still time to go. Google said publishing content in bulk is not considered spam. Google is having issues again with showing images in the search results. Google replaced the...
Let's say you have a subdomain of a subdomain, such as sub.sub.domain.tld, how do you remove sub.sub.domain.tld from Google while keeping sub.domain.tld in the Google search results. The answer is to verify the sub.sub.domain.tld property directly in Search Console and remove just that property.This question came up on Reddit where the user asked, "I have a domain property GSC for my main site (which is a subdomain itself) and I want to use the removals tool to remove a number of sub-subdomains...
Google today announced updates to Google Analytics 4, its flagship analytics platform. The changes aim to streamline campaign performance measurement and enhance insights, all with a focus on protecting user privacy.
Google makes its AI-powered Search, SGE, available to users outside the beta.
Decode your website's traffic declines with GSC's detailed reports, covering device segmentation, search appearance and crawl stats insights.
Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion performance reporting beyond Google Ads will be added to the Advertising workspace in GA4.Google said, "key events in Google Analytics that will replace what currently exists as conversions for behavioral analytics." "With this update, a conversion will be the same whether you’re...
Microsoft is buying Google Ads to promote its search engine, Bing, on Google Search. I think this has been going on a long time, but you can trigger Bing Ads on Google Search through the Google Ads system for some queries. Glenn Gabe posted about it several days ago on X, he wrote, "Inception for Search Engines -> Bing running Google Ads, driving users to Bing search results, which leads to affiliate content."Here is what it looks like:When you click on the ad in Google Search, you are taken to...
Google's search-infused phone app was touted as a major feature a few years ago.
Google will host its popular Search Central Live event in Warsaw, Poland, on April 24, 2024. Website owners, developers, SEOs, and anyone passionate about how Google Search works are invited to apply for an exclusive invitation.
Some users who do not opt in to the Google Search labs SGE feature may see AI overview answers in the search results.
Google announced some executive changes last night with Liz Reid being named the new head of Google Search. Pandu Nayak stepped down as the lead of search quality and ranking. Cathy Edwards stepped down as the lead Google Apps, Google News, Google Discover and other ecosystem efforts. Finally, Cheenu Venkatachary has stepped up to lead our quality and ranking teams, in place of Pandu Nayak.Liz Reid was leading up core search experiences for the past few years. Now she is leading up all of...