Google Ads Diagnostic Tool Low Keyword Quality Warning

seroundtable.com— Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for "Low keyword quality." As a reminder, as for diagnostic insights, quality score is not used in the auction. This warning was spotted by Nate Louis again, he posted this screenshot on X:Nate wrote, "Welcome to round two of chaos New warning when a new campaign is launched. "Low Keyword Quality" I can't find any worthwhile documentation in support docs."A previous warning Nate spotted...

PPC Land—Google Ads to pause low-activity keywords. Google Ads informed advertisers about an upcoming change to how the platform handles low-activity keywords in search ad campaigns. This change is set to take effect in June 2024.

Search Engine Land—Google Ads will pause low-activity keywords starting in June. Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

seroundtable.com—Rumors Of Google Auditing 25% Of Google Ads Are False. The Google Ads Liaison, Ginny Marvin, said the rumors of Google auditing 25% of Google Ads accounts are false. She wrote on X, "The rumor about Google auditing 25% of Google Ads accounts on 1 May is inaccurate."Ginny Marvin added, "Our EU UCP has been in place since 2015. In January, we announced that we are strengthening enforcement of our EU UCP, and that consent mechanism upgrades are required to preserve campaign performance in EEA. In accordance with the EU UCP audit program, Advertisers...