In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. “Made to Make You Think” is a milestone in the BBC’s global expansion efforts and debuts in the U.S. following recent investment in North America. Created by agency R/GA with BBC Studios, the commercial arm of the BBC Group, the campaign puts journalists in the spotlight while claiming to be an objective...
Dubai, UAE, April 18th, 2024, Chainwire SeedHunter is a dedicated platform that facilitates and fosters collaborations between influencers and crypto projects to gain traction in the web3 community. The company has a new and fresh perspective on how to match high-potential influencers and KOLs with respective crypto projects and investors in a lucrative, scalable, and […]
Russia's US election influence campaign has picked up the pace over the last two months, writes Microsoft, but the less contested primary season means it hasn't been as intense as in 2016 and 2020.Read Entire Article
Sponsored by A+E Quality content is always a must for marketers, no matter the format, channel or campaign. However, several factors must be considered when the marketing team ventures into video. For example, key challenges vary from deciding whether talent is a good fit to crafting messaging that will resonate throughout an entire campaign, managing […]
This year's California-based music festival saw a string of influencers such as Maura Higgins, Millie Court and Saffron Barker flown out to take pictures of themselves in the desert.
& Son occupies a corner slice of New York City's SoHo district that's so neighborhood-y it barely feels like SoHo. It's an architectural liminal space framed b
In just its second game since 2019, the Jordan Brand Classic showed it still has a coolness factor and can further boost the powerful brand that is Nike.
Top Tier Authentics has unveiled its digital collectibles authenticity platform as well as a new advisory board.
The first weekend of the iconic Coachella Valley Music and Arts Festival in Indio, California, has concluded — but social media is still buzzing about all the event’s highs and lows. From a much-hyped No Doubt reunion to Taylor Swift and Travis Kelce sightings, the influencer-filled festival was full of moments that made headlines. Here’s what you might have missed. No Doubt reunites with a surprise guest It's been roughly nine years since the members of No Doubt, led by Gwen Stefani, performed...
Gummies, cartridges, flowers, and so much more; the best delta 8 brands provide an amazing selection of high-quality delta 8 THC. But how do we know we’re buying from a […]
Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the traditional ownership model. But such time-limited consumption may have unintended consequences for the parent brands that offer them, according to a new study co-written by a University of Illinois Urbana-Champaign expert in consumer-brand relationships.