DoubleVerify earns MRC Accreditation for CTV Viewability


by PPC Land

PPC Land— DoubleVerify (DV) this week received the Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics within the Connected TV (CTV) environment.

PPC Land—Amazon DSP bolsters measurement transparency with additional MRC accreditation. This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.

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